The home appliance market in the Middle East and Africa (MEA) is growing and is expected to reach a substantial USD 2,412.3 million in 2023. Several reasons, such as urbanisation, increased disposable incomes, and technology improvements, are driving this growth. In this section, we examine the individual segments, their market valuations, demand, and changes in consumption.
Market Value of Kitchen Appliances in USD 782.1 million in 2023
Cooktops & Cooking Ranges (USD 195.7 Mn): Growing urbanisation and the popularity of modular kitchens are driving up demand for cooktops and cooking ranges. Customers look for appliances that improve their cooking experience and are both aesthetically beautiful and efficient.
Cookers: A necessity for daily culinary needs, they cost USD 141.2 million. The expansion of this market is being driven by the increasing popularity of electric and multifunctional cookers.
Microwaves and Ovens (USD 163.5 Mn): Microwaves and ovens are essential appliances in contemporary kitchens because of their time- and convenience-saving qualities. Demand from urban homes as well as the expanding hospitality industry is projected to be higher.
Dishwashers (USD 37.6 million): While still in its infancy, dishwasher use is growing, especially among households with two incomes who value cleanliness and convenience.
Refrigerators & Freezers (USD 265.2 Mn): The need for dependable storage options in hot areas fuels the demand for refrigerators and freezers, which are necessary for the preservation of food.
Demand and Consumption Trends: An increasing inclination towards energy-efficient and intelligent appliances is a defining feature of the MEA region's kitchen appliance industry. Convenience, dependability, and cutting-edge features like Internet of Things connectivity and automated operations are driving consumer preference for products.
Market Value of Washing Appliances in 2023: XX
Dryers (XX): The ease of use provided by dryers is enticing, especially in cities where there isn't much room for outside drying.
Washing machines (XX): A front-loading, high-efficiency model that saves water and energy is in high demand. Washing machines are a household requirement.
Demand and Consumption Trends: The growing middle class and their desire for effective laundry solutions are driving growth in the washing appliances market. The industry is expanding thanks to advancements in washing technology, such as automatic and smart washers.
Market Value of Comfortable Room in 2023: XX
Air Conditioners (USD 213.6 Mn): The MEA region's high temperatures significantly increase demand for air conditioners. Because of the increasing cost of energy and environmental concerns, models that are energy-efficient are especially preferred.
Despite the region's usually pleasant environment, room heaters are in demand in colder climates and throughout the winter (USD XX million).
Fans (USD 83.5 Mn): Both urban and rural areas continue to seek fans as a cost-effective option for room cooling.
Dehumidifiers (USD 22.5 million): The demand for dehumidifiers is driven by the need to control the humidity levels in dwellings, especially in coastal areas.
Demand and Consumption Trends: Because of the drastic temperature fluctuations in the MEA region, room comfort appliances are crucial. Environmentally friendly and energy-efficient products are prioritised by consumers.
Market value of water heater appliances in USD 121.3 million in 2023
Demand and Consumption Trends: In both home and business environments, water heaters are essential. Because of growing energy costs and environmental consciousness, the market is seeing a trend towards solar-powered and energy-efficient water heaters.
Market Value of Cleaning Appliances in 2023: XX USD Mn
Vacuum Cleaners (USD 89.3 Mn): The market for vacuum cleaners is driven by rising hygiene awareness as well as the ease of automated cleaning solutions.
Trends in Demand and Consumption:
The market for cleaning appliances is expanding as consumers realise how important it is to keep their homes clean. Smart cleaning tools such as robotic hoover cleaners are becoming more and more common.
Market Value of Entertainment Appliances in 2023: XX
Audio Equipment (USD 121.2 Mn): This market is growing due to the appeal of high-quality audio experiences and the growing trend of home entertainment systems.
CDs & DVDs (USD XX Mn): Despite the growing popularity of digital streaming, traditional media still has a specialised market.
Demand and Consumption Trends: With an increasing emphasis on smart and connected devices that improve the home entertainment experience, entertainment appliances continue to account for a sizeable portion of household expenses.
Economic context and market insights for key countries
United Arab Emirates;
Approximately USD 421 billion in nominal GDP (2021).
Luxury home appliances are in high demand in the UAE due to economic diversification and high discretionary incomes.
Saudi Arabia: The nominal GDP of Saudi Arabia is estimated at USD 784 billion in 2021. Vision 2030 supports urbanisation and infrastructural development in Saudi Arabia, increasing demand for contemporary home appliances.
Iran: Approximately USD 604 billion in Iran's nominal GDP (2021). Iran's vast population and urbanisation drive demand for basic home equipment despite economic issues.
Qatar: The nominal GDP of Qatar in 2021 is estimated at USD 166 billion. Qatar's high incomes and focus on luxury and smart home solutions boost sophisticated home appliance sales.
Jordan: The nominal GDP of Jordan in 2021 is estimated at USD 44 billion. Jordan's burgeoning middle class and urbanisation drive demand for economical and efficient home appliances.
South Africa: Approximately USD 348 billion is the nominal GDP for South Africa in 2021. Basic to high-end household appliances are in demand in South Africa due to its diverse economy and growing metropolitan areas.
Algeria: The nominal GDP of Algeria is estimated at USD 171 billion in 2021.
Algeria's focus on infrastructure and living conditions drives the demand for vital home appliances.
Morocco: Approximately USD 121 billion is Morocco's nominal GDP (2021). Modern home appliances are in demand due to Morocco's urbanisation and energy-saving awareness.
Egypt: Approximately USD 362 billion is Egypt's nominal GDP (2021). Egypt's high population and urbanisation create a large market for home appliances, notably energy-efficient ones.
Conclusion
Due to urbanisation, technology, and rising wages, the MEA home appliances industry will rise significantly. From kitchen and laundry appliances to room comfort and entertainment devices, each segment displays regional trends and preferences. Innovation and product alignment with consumer trends can help companies grow in this dynamic market.
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In summary
The combination of growing consumer incomes, urbanisation, and technological improvements is expected to propel significant growth in the MEA home appliances market. Every category, from laundry and kitchen appliances to entertainment and comfort equipment for the home, exhibits specific trends and demands that are a reflection of the particular requirements and tastes of the area. Innovative businesses that match their goods to these changing consumer preferences will have a lot of room to develop in this fast-paced industry.
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