Belgium Frozen Food Market - By Product Type: Frozen Vegetables & Fruits, Frozen Meat & Poultry, Frozen Fish & Seafood, Frozen Ready Meals (Belgian, Italian, Asian, vegan), Frozen Potatoes & Snacks, Frozen Dairy Products (ice cream, desserts); By Distribution Channel: Hypermarkets & Supermarkets, Discount Stores (Aldi, Lidl), Online Grocery & Delivery Apps, HoReCa (Restaurants, Institutional Buyers, Canteens); By Consumer Segment: Urban Professionals & Families, Elderly & Health-Conscious Consumers, Foodservice Buyers (schools, catering, hospitals)
1 | Market Overview:
The frozen food market in Belgium is mature but continues to grow due to increased demand for convenience, healthier options, and premium product lines. Belgian consumers are increasingly embracing frozen food for its longer shelf life, reduced food waste, and ease of preparation. The country’s advanced retail infrastructure, expanding online grocery platforms, and diverse consumer base are driving market evolution. Government-led sustainability initiatives and innovations in packaging and cold chain logistics are further shaping market strategies.
2 | Market Size and Forecast:
|
Year |
Market Value (USD Million) |
Notes |
|
2019 |
1,150 |
Historical baseline |
|
2024 |
1,460 |
Five-year CAGR 4.9% |
|
2031 |
2,130 |
Seven-year CAGR 5.5% |
Steady growth is expected through 2031, driven by premium frozen meals, expanding discount retail formats, and cross-border product innovation from EU partners.
3 | Key Market Drivers:
4 | Market Challenges:
5 | Competitive Landscape:The Belgian frozen food market is moderately consolidated with European brands dominating, supplemented by strong private label activity and innovative local players.
Market Share Estimates (2024):
|
Company |
Estimated Market Share |
Specialization |
|
Greenyard Frozen |
21% |
Vegetables, fruits, and ready meals; strong sustainability record |
|
Iglo Group |
18% |
Frozen fish, vegetables, and premium ready meals |
|
Lutosa (McCain) |
16% |
Frozen potatoes and snacks; B2B and B2C penetration |
|
Private Labels (Colruyt, Carrefour, Delhaize) |
32% |
Affordable, extensive SKUs, local sourcing |
|
Others (niche imports and startups) |
13% |
Organic, vegan, regional specialties |
6 | Market Segmentation
By Product Type:
By Distribution Channel:
By Consumer Segment:
7 | Strategic Outlook
Manufacturers should continue focusing on nutrition-enhanced products, sustainability in packaging, and digital marketing to expand reach. Retailers can benefit from hybrid strategies that combine local sourcing with EU-wide innovation. Further investment in smart cold chain monitoring will be essential to reduce energy use and optimise logistics.
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