Equine Health Supplements Market Size, Share, Forecast 2031

Report Code : CVMI190520253 | Published Date : May 19, 2025

The Equine Health Supplements Market is gaining substantial traction as awareness of horse wellness, preventive care, and performance optimization surges across equestrian disciplines. These supplements—ranging from joint and hoof care to digestion and immune support—are essential for maintaining optimal horse condition for competition, breeding, recreational use, and aging care. In 2024, the global equine health supplements market is valued at USD 1.04 billion and is projected to reach USD 1.76 billion by 2031, growing at a CAGR of 7.2%. Rising investments in equine sports, veterinary recommendations, and demand for clean-label and natural products are reshaping this evolving sector.

Key Market Drivers

1. Growth in Equine Sports and Leisure Activities: The increase in participation in racing, dressage, show jumping, endurance, and recreational riding drives the need for performance-enhancing and recovery supplements.

2. Aging Horse Population: As more horses live longer due to improved care, there is a greater demand for senior-specific supplements that address joint health, immune function, and digestion.

3. Preference for Preventive Health: Horse owners invest in supplements to prevent issues like laminitis, ulcers, or metabolic diseases before they occur.

4. Influence of Human Wellness Trends: Clean-label, organic, and plant-based ingredients are becoming more popular as horse owners reflect their own health habits in animal care.

Market Segmentation

By Product Type

Joint & Mobility Supplements (XX%)
Digestive Health & Probiotics (20%)
Skin & Coat Conditioners (XX%)
Hoof Care (XX%)
Electrolytes and Hydration (XX%)
Multivitamins and General Wellness (XX%)
Calming and Anti-Stress Formulas (XX%)
Immune and Respiratory Support (5%)

By Form

Powders and Granules (XX%)
Liquids and Pastes (25%)
Pellets and Treats (XX%)
Capsules & Oral Gels (XX%)

By Distribution Channel

Veterinary Clinics (35%)
E-commerce Platforms (XX%)
Equine Specialty Stores (XX%)
Tack Shops & Feed Dealers (XX%)

By Region

North America (40%) – U.S. leads in equine supplement R&D and consumption
Europe (XX%) – High equine population and leisure horse ownership
Asia-Pacific (XX%) – Emerging equestrian demand in China, Australia, Japan
Latin America and Others (XX%) – Growing in Brazil, UAE, South Africa

Competitive Landscape

Leading equine supplement manufacturers are investing in research-driven, palatable, and veterinarian-backed products:

Cavalor – Premium line of horse supplements used in international competition
Kentucky Equine Research – Formulation science and clinical testing
Vetoquinol – Offers digestion, hoof, and metabolic support lines
TRM Ireland – Supplements used in top European racing stables
Zoetis – Incorporating supplement lines with veterinary solutions

Emerging Trends

1. Functional Nutraceuticals: Supplements now include omega-3s, prebiotics, turmeric, MSM, hyaluronic acid, and boswellia.

2. Subscription and Personalized Dosing: E-commerce companies are offering monthly plans with custom formulations based on horse age, breed, and activity.

3. Organic and Non-GMO Ingredients: Product transparency and sustainability credentials are becoming major purchasing drivers.

4. Integration with Wearables: Data from equine wearables is being used to adjust supplementation based on stress, activity, and hydration.

Regulatory Landscape

Equine supplements are regulated differently across countries. In the U.S., they fall under FDA and AAFCO guidelines for feed ingredients. In the EU, EFSA guidelines must be followed, particularly regarding health claims and safety. Veterinary supervision is increasingly required for therapeutic-use products.

Reasons To Buy

Scope

Zoetis Inc.
Purina Animal Nutrition LLC
Boehringer Ingelheim International GmbH
Kentucky Equine Research
Virbac

Equine Health Supplements Market Report

1. Equine Health Supplements Market Research Report

2. Equine Health Supplements Market Research Report - Preface

3. Equine Health Supplements Market Dynamics

4. Equine Health Supplements Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031

5. Equine Health Supplements Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

6. Equine Health Supplements Market, By Form, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

7. Equine Health Supplements Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

8. Equine Health Supplements Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)

9. North America Equine Health Supplements Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

10. Europe Equine Health Supplements Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

11. Asia-Pacific Equine Health Supplements Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

12. Latin America Equine Health Supplements Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

13. Middle East and Africa Equine Health Supplements Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

14. Competition Landscape

15. Data Collection Method and Research Approach

16. Principal Presumptions and Acronyms