Report Code : CVMI190520253 | Published Date : May 19, 2025
The Equine Health Supplements Market is gaining substantial traction as awareness of horse wellness, preventive care, and performance optimization surges across equestrian disciplines. These supplements—ranging from joint and hoof care to digestion and immune support—are essential for maintaining optimal horse condition for competition, breeding, recreational use, and aging care. In 2024, the global equine health supplements market is valued at USD 1.04 billion and is projected to reach USD 1.76 billion by 2031, growing at a CAGR of 7.2%. Rising investments in equine sports, veterinary recommendations, and demand for clean-label and natural products are reshaping this evolving sector.
Key Market Drivers
1. Growth in Equine Sports and Leisure Activities: The increase in participation in racing, dressage, show jumping, endurance, and recreational riding drives the need for performance-enhancing and recovery supplements.
2. Aging Horse Population: As more horses live longer due to improved care, there is a greater demand for senior-specific supplements that address joint health, immune function, and digestion.
3. Preference for Preventive Health: Horse owners invest in supplements to prevent issues like laminitis, ulcers, or metabolic diseases before they occur.
4. Influence of Human Wellness Trends: Clean-label, organic, and plant-based ingredients are becoming more popular as horse owners reflect their own health habits in animal care.
Market Segmentation
By Product Type
- Joint & Mobility Supplements (XX%)
- Digestive Health & Probiotics (20%)
- Skin & Coat Conditioners (XX%)
- Hoof Care (XX%)
- Electrolytes and Hydration (XX%)
- Multivitamins and General Wellness (XX%)
- Calming and Anti-Stress Formulas (XX%)
- Immune and Respiratory Support (5%)
By Form
- Powders and Granules (XX%)
- Liquids and Pastes (25%)
- Pellets and Treats (XX%)
- Capsules & Oral Gels (XX%)
By Distribution Channel
- Veterinary Clinics (35%)
- E-commerce Platforms (XX%)
- Equine Specialty Stores (XX%)
- Tack Shops & Feed Dealers (XX%)
By Region
- North America (40%) – U.S. leads in equine supplement R&D and consumption
- Europe (XX%) – High equine population and leisure horse ownership
- Asia-Pacific (XX%) – Emerging equestrian demand in China, Australia, Japan
- Latin America and Others (XX%) – Growing in Brazil, UAE, South Africa
Competitive Landscape
Leading equine supplement manufacturers are investing in research-driven, palatable, and veterinarian-backed products:
- Cavalor – Premium line of horse supplements used in international competition
- Kentucky Equine Research – Formulation science and clinical testing
- Vetoquinol – Offers digestion, hoof, and metabolic support lines
- TRM Ireland – Supplements used in top European racing stables
- Zoetis – Incorporating supplement lines with veterinary solutions
Emerging Trends
1. Functional Nutraceuticals: Supplements now include omega-3s, prebiotics, turmeric, MSM, hyaluronic acid, and boswellia.
2. Subscription and Personalized Dosing: E-commerce companies are offering monthly plans with custom formulations based on horse age, breed, and activity.
3. Organic and Non-GMO Ingredients: Product transparency and sustainability credentials are becoming major purchasing drivers.
4. Integration with Wearables: Data from equine wearables is being used to adjust supplementation based on stress, activity, and hydration.
Regulatory Landscape
Equine supplements are regulated differently across countries. In the U.S., they fall under FDA and AAFCO guidelines for feed ingredients. In the EU, EFSA guidelines must be followed, particularly regarding health claims and safety. Veterinary supervision is increasingly required for therapeutic-use products.
Reasons To Buy

Scope

- Zoetis Inc.
- Purina Animal Nutrition LLC
- Boehringer Ingelheim International GmbH
- Kentucky Equine Research
- Virbac
Equine Health Supplements Market Report
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1. Equine Health Supplements Market Research Report
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1.1 Study Objectives
1.2 Equine Health Supplements Market - Overview
1.3 Reason to Read This Report
1.4 Methodology and Forecast Analysis
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2. Equine Health Supplements Market Research Report - Preface
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2.1 Equine Health Supplements Market Research Report – Detailed Scope and Definitions
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2.1.1 By Product Type
2.1.2 By Form
2.1.3 By Distribution Channel
2.1.4 By Region
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3. Equine Health Supplements Market Dynamics
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3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
3.2. Restraints – By Product Type, By Form, By Distribution Channel, By Country
3.3. Opportunities – By Product Type, By Form, By Distribution Channel, By Country
3.4. Trends – By Product Type, By Form, By Distribution Channel, By Country
3.5. PEST Analysis
3.6. Porters Five Rule Analysis
3.7. Company’s Share Analysis (CSA) by Region or By Country
3.8. Equine Health Supplements Market Research Report – DROTs Impact Analysis
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4. Equine Health Supplements Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
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4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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5. Equine Health Supplements Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
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5.1 Joint & Mobility Supplements
5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5.2 Digestive Health & Probiotics 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5.3 Skin & Coat Conditioners 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5.4 Hoof Care 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5.5 Electrolytes and Hydration 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5.6 Multivitamins and General Wellness 5.6.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.6.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.6.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.6.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5.7 Calming and Anti-Stress Formulas 5.7.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
5.7.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
5.7.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
5.7.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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6.1 Powders and Granules
6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
6.2 Liquids and Pastes 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
6.3 Pellets and Treats 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
6.4 Capsules & Oral Gels 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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7.1 Veterinary Clinics
7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
7.2 E-commerce Platforms 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
7.3 Equine Specialty Stores 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
7.4 Tack Shops & Feed Dealers 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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8. Equine Health Supplements Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
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8.1 North America
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8.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
8.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
8.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
8.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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8.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
8.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
8.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
8.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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8.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
8.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
8.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
8.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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8.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
8.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
8.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
8.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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8.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
8.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
8.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
8.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
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9. North America Equine Health Supplements Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
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9.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
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9.1.1 Joint & Mobility Supplements
9.1.2 Digestive Health & Probiotics
9.1.3 Skin & Coat Conditioners
9.1.4 Hoof Care
9.1.5 Electrolytes and Hydration
9.1.6 Multivitamins and General Wellness
9.1.7 Calming and Anti-Stress Formulas
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9.2.1 Powders and Granules
9.2.2 Liquids and Pastes
9.2.3 Pellets and Treats
9.2.4 Capsules & Oral Gels
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9.3.1 Veterinary Clinics
9.3.2 E-commerce Platforms
9.3.3 Equine Specialty Stores
9.3.4 Tack Shops & Feed Dealers
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9.4.1 United States
9.4.2 Canada
9.6 Regional Trends Analysis
9.7 North America Equine Health Supplements Market Research Report - Company Profiles
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9.7.1 Company 1 (United States)
9.7.2 Company 2 (Canada)
9.7.3 Company 3 (Canada)
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10.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
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10.1.1 Joint & Mobility Supplements
10.1.2 Digestive Health & Probiotics
10.1.3 Skin & Coat Conditioners
10.1.4 Hoof Care
10.1.5 Electrolytes and Hydration
10.1.6 Multivitamins and General Wellness
10.1.7 Calming and Anti-Stress Formulas
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10.2.1 Powders and Granules
10.2.2 Liquids and Pastes
10.2.3 Pellets and Treats
10.2.4 Capsules & Oral Gels
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10.3.1 Veterinary Clinics
10.3.2 E-commerce Platforms
10.3.3 Equine Specialty Stores
10.3.4 Tack Shops & Feed Dealers
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10.4.1 Germany
10.4.2 United Kingdom
10.4.3 France
10.4.4 Spain
10.4.5 Italy
10.4.6 Russia
10.4.7 Netherlands and Rest of Europe
10.6 Regional Trends Analysis
10.7 Europe Equine Health Supplements Market Research Report - Company Profiles
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10.7.1 Company 1 (Germany)
10.7.2 Company 2 (United Kingdom)
10.7.3 Company 3 (United Kingdom)
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11.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
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11.1.1 Joint & Mobility Supplements
11.1.2 Digestive Health & Probiotics
11.1.3 Skin & Coat Conditioners
11.1.4 Hoof Care
11.1.5 Electrolytes and Hydration
11.1.6 Multivitamins and General Wellness
11.1.7 Calming and Anti-Stress Formulas
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11.2.1 Powders and Granules
11.2.2 Liquids and Pastes
11.2.3 Pellets and Treats
11.2.4 Capsules & Oral Gels
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11.3.1 Veterinary Clinics
11.3.2 E-commerce Platforms
11.3.3 Equine Specialty Stores
11.3.4 Tack Shops & Feed Dealers
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11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Australia & New Zealand
11.4.6 ASEAN
11.4.7 Rest of Asia-Pacific
11.6 Regional Trends Analysis
11.7 Asia-Pacific Equine Health Supplements Market Research Report - Company Profiles
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11.7.1 Company 1 (China)
11.7.2 Company 2 (Japan)
11.7.3 Company 3 (Japan)
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12.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
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12.1.1 Joint & Mobility Supplements
12.1.2 Digestive Health & Probiotics
12.1.3 Skin & Coat Conditioners
12.1.4 Hoof Care
12.1.5 Electrolytes and Hydration
12.1.6 Multivitamins and General Wellness
12.1.7 Calming and Anti-Stress Formulas
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12.2.1 Powders and Granules
12.2.2 Liquids and Pastes
12.2.3 Pellets and Treats
12.2.4 Capsules & Oral Gels
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12.3.1 Veterinary Clinics
12.3.2 E-commerce Platforms
12.3.3 Equine Specialty Stores
12.3.4 Tack Shops & Feed Dealers
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12.4.1 Brazil
12.4.2 Mexico
12.4.3 Argentina
12.4.4 Peru
12.4.5 Colombia
12.4.6 Rest of Latin America
12.6 Regional Trends Analysis
12.7 Latin America Equine Health Supplements Market Research Report - Company Profiles
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12.7.1 Company 1 (Brazil)
12.7.2 Company 2 (Mexico)
12.7.3 Company 3 (Mexico)
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13.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
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13.1.1 Joint & Mobility Supplements
13.1.2 Digestive Health & Probiotics
13.1.3 Skin & Coat Conditioners
13.1.4 Hoof Care
13.1.5 Electrolytes and Hydration
13.1.6 Multivitamins and General Wellness
13.1.7 Calming and Anti-Stress Formulas
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13.2.1 Powders and Granules
13.2.2 Liquids and Pastes
13.2.3 Pellets and Treats
13.2.4 Capsules & Oral Gels
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13.3.1 Veterinary Clinics
13.3.2 E-commerce Platforms
13.3.3 Equine Specialty Stores
13.3.4 Tack Shops & Feed Dealers
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13.4.1 Saudi Arabia
13.4.2 UAE
13.4.3 South Africa
13.4.4 Egypt
13.4.5 Israel
13.4.6 Rest of Middle East and Africa
13.6 Regional Trends Analysis
13.7 Middle East and Africa Equine Health Supplements Market Research Report - Company Profiles
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13.7.1 Company 1 (Saudi Arabia)
13.7.2 Company 2 (UAE)
13.7.3 Company 3 (UAE)
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14.1 Strategic Dashboard of Top Market Players
14.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
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14.2.1 Zoetis
14.2.2 Purina Animal Nutrition
14.2.3 Nutramax Laboratories
14.2.4 Farnam Companies
14.2.5 Inc.
14.2.6 Horse Guard
14.2.7 Kentucky Performance Products
14.2.8 Manna Pro
14.2.9 SmartPak Equine
14.2.10 Equiade
14.2.11 NutriScience
14.2.12 Foran Equine
14.2.13 Equine Products UK Ltd
14.2.14 Vetoquinol
14.2.15 Lallemand Animal Nutrition
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15. Data Collection Method and Research Approach
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16. Principal Presumptions and Acronyms