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Expansive Action Character Toys Market

Expansive Action Character Toys Market – Character Scale: Mini figure armies, deluxe poseable heroes, giant villain statues; Action Feature: Battle-ready accessories, transformation mechanisms, light-up effects.
Report Code
CVMI0277
Published
Feb. 20, 2026
Last Updated
Feb. 20, 2026
Coverage
Others • Others
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Market Snapshot

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Market Size (latest)
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CAGR
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Forecast window: —
Forecast Period
2026–2031
Base years: 2019–2025
Coverage Depth
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Segments • Regions • Players

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Key Players

  • Hasbro
  • Mattel
  • Spin Master
  • Moose Toys
  • Playmates
  • Funko
  • McFarlane Toys
  • Bandai
  • Takara Tomy
  • Good Smile Company
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Table Of Contents

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Expansive Action Character Toys Market Report

Expansive Action Character Toys Market Report

  1. 1. Expansive Action Character Toys Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Expansive Action Character Toys Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. Expansive Action Character Toys Market Research Report - Preface
    1. 2.1 Expansive Action Character Toys Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 Character Scale
      2. 2.1.2 Action Feature
      3. 2.1.3 By Region
    3. 3. Expansive Action Character Toys Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – Character Scale, Action Feature, By Country
    3. 3.3. Opportunities – Character Scale, Action Feature, By Country
    4. 3.4. Trends – Character Scale, Action Feature, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Expansive Action Character Toys Market Research Report – DROTs Impact Analysis
      4. Expansive Action Character Toys Market Research Report, Historic Data 2019 - 2025 and Forecast Analysis Data 2026 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2025 and 2026 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
    5. Expansive Action Character Toys Market, Character Scale, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      5.1 Mini figure armies
    1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    4. 5.1.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      5. 5.2 deluxe poseable heroes
    5. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    6. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    7. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    8. 5.2.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      9. 5.3 giant villain statues
    9. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    10. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    11. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    12. 5.3.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
    6. Expansive Action Character Toys Market, Action Feature, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      6.1 Battle-ready accessories
    1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    4. 6.1.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      5. 6.2 transformation mechanisms
    5. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    6. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    7. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    8. 6.2.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      9. 6.3 light-up effects.
    9. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    10. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    11. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    12. 6.3.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
    7. Expansive Action Character Toys Market Forecast, By Region, 2019 - 2025 and 2026 - 2031 (Market Value, In USD Mn)
      7.1 North America
      1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.1.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.2 Europe
      1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.2.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.3 Asia-Pacific
      1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.3.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.4 Latin America
      1. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.4.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.5 Middle East & Africa
      1. 7.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.5.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.6 Expansive Action Character Toys Market - Opportunity Analysis Index, Character Scale, Action Feature, and Region, 2026 - 2031
    8. North America Expansive Action Character Toys Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      8.1 Character Scale Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.1.1 Mini figure armies
      2. 8.1.2 deluxe poseable heroes
      3. 8.1.3 giant villain statues
      8.2 Action Feature Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.2.1 Battle-ready accessories
      2. 8.2.2 transformation mechanisms
      3. 8.2.3 light-up effects.
      8.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.3.1 United States
      2. 8.3.2 Canada
    1. 8.4 North America Expansive Action Character Toys Market – Opportunity Analysis Index, Character Scale, Action Feature, and Country, 2026 - 2031
    2. 8.5 Regional Trends Analysis
      3. 8.6 North America Expansive Action Character Toys Market Research Report - Company Profiles
      1. 8.6.1 Company 1 (United States)
      2. 8.6.2 Company 2 (Canada)
      3. 8.6.3 Company 3 (Canada)
    9. Europe Expansive Action Character Toys Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      9.1 Character Scale Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.1.1 Mini figure armies
      2. 9.1.2 deluxe poseable heroes
      3. 9.1.3 giant villain statues
      9.2 Action Feature Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.2.1 Battle-ready accessories
      2. 9.2.2 transformation mechanisms
      3. 9.2.3 light-up effects.
      9.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.3.1 Germany
      2. 9.3.2 United Kingdom
      3. 9.3.3 France
      4. 9.3.4 Spain
      5. 9.3.5 Italy
      6. 9.3.6 Russia
      7. 9.3.7 Netherlands
      8. 9.3.8 Poland
      9. 9.3.9 Rest of Europe
    1. 9.4 Europe Expansive Action Character Toys Market – Opportunity Analysis Index, Character Scale, Action Feature, and Country, 2026 - 2031
    2. 9.5 Regional Trends Analysis
      3. 9.6 Europe Expansive Action Character Toys Market Research Report - Company Profiles
      1. 9.6.1 Company 1 (Germany)
      2. 9.6.2 Company 2 (United Kingdom)
      3. 9.6.3 Company 3 (United Kingdom)
    10. Asia-Pacific Expansive Action Character Toys Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      10.1 Character Scale Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.1.1 Mini figure armies
      2. 10.1.2 deluxe poseable heroes
      3. 10.1.3 giant villain statues
      10.2 Action Feature Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.2.1 Battle-ready accessories
      2. 10.2.2 transformation mechanisms
      3. 10.2.3 light-up effects.
      10.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.3.1 China
      2. 10.3.2 Japan
      3. 10.3.3 India
      4. 10.3.4 South Korea
      5. 10.3.5 Australia & NZ
      6. 10.3.6 ASEAN
      7. 10.3.7 Rest of Asia-Pacific
    1. 10.4 Asia-Pacific Expansive Action Character Toys Market – Opportunity Analysis Index, Character Scale, Action Feature, and Country, 2026 - 2031
    2. 10.5 Regional Trends Analysis
      3. 10.6 Asia-Pacific Expansive Action Character Toys Market Research Report - Company Profiles
      1. 10.6.1 Company 1 (China)
      2. 10.6.2 Company 2 (Japan)
      3. 10.6.3 Company 3 (Japan)
    11. Latin America Expansive Action Character Toys Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      11.1 Character Scale Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.1.1 Mini figure armies
      2. 11.1.2 deluxe poseable heroes
      3. 11.1.3 giant villain statues
      11.2 Action Feature Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.2.1 Battle-ready accessories
      2. 11.2.2 transformation mechanisms
      3. 11.2.3 light-up effects.
      11.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.3.1 Brazil
      2. 11.3.2 Mexico
      3. 11.3.3 Argentina
      4. 11.3.4 Peru
      5. 11.3.5 Colombia
      6. 11.3.6 Rest of Latin America
    1. 11.4 Latin America Expansive Action Character Toys Market – Opportunity Analysis Index, Character Scale, Action Feature, and Country, 2026 - 2031
    2. 11.5 Regional Trends Analysis
      3. 11.6 Latin America Expansive Action Character Toys Market Research Report - Company Profiles
      1. 11.6.1 Company 1 (Brazil)
      2. 11.6.2 Company 2 (Mexico)
      3. 11.6.3 Company 3 (Mexico)
    12. Middle East & Africa Expansive Action Character Toys Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      12.1 Character Scale Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.1.1 Mini figure armies
      2. 12.1.2 deluxe poseable heroes
      3. 12.1.3 giant villain statues
      12.2 Action Feature Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.2.1 Battle-ready accessories
      2. 12.2.2 transformation mechanisms
      3. 12.2.3 light-up effects.
      12.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.3.1 Saudi Arabia
      2. 12.3.2 UAE
      3. 12.3.3 South Africa
      4. 12.3.4 Egypt
      5. 12.3.5 Israel
      6. 12.3.6 Rest of Middle East and Africa
    1. 12.4 Middle East & Africa Expansive Action Character Toys Market – Opportunity Analysis Index, Character Scale, Action Feature, and Country, 2026 - 2031
    2. 12.5 Regional Trends Analysis
      3. 12.6 Middle East & Africa Expansive Action Character Toys Market Research Report - Company Profiles
      1. 12.6.1 Company 1 (Saudi Arabia)
      2. 12.6.2 Company 2 (UAE)
      3. 12.6.3 Company 3 (UAE)
    13. Competition Landscape
    1. 13.1 Strategic Dashboard of Top Market Players
      2. 13.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 13.2.1 Hasbro
      2. 13.2.2 Mattel
      3. 13.2.3 Spin Master
      4. 13.2.4 Moose Toys
      5. 13.2.5 Playmates
      6. 13.2.6 Funko
      7. 13.2.7 McFarlane Toys
      8. 13.2.8 Bandai
      9. 13.2.9 Takara Tomy
      10. 13.2.10 Good Smile Company
  1. 14. Data Collection Method and Research Approach
  1. 15. Principal Presumptions and Acronyms

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