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Gen Alpha Bath Brands Market

Gen Alpha Bath Brands Market – Bath Product: Bubble fizz bombs, color-change foams, toy-embedded gels; Gen Alpha Appeal: AR filter ties, TikTok scent trends, customizable fizz colors.
Report Code
CVMI0418
Published
Feb. 20, 2026
Last Updated
Feb. 20, 2026
Coverage
Others • Others
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Market Snapshot

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Market Size (latest)
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CAGR
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Forecast window: —
Forecast Period
2026–2031
Base years: 2019–2025
Coverage Depth
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Segments • Regions • Players

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Key Players

  • Tubby Todd
  • Lush Kids
  • The Honest Company
  • Aveeno Baby
  • Mustela
  • Burt's Bees Baby
  • California Baby
  • Aquaphor Baby
  • Johnson's Baby (new lines)
  • Baby Dove
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Table Of Contents

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Gen Alpha Bath Brands Market Report

Gen Alpha Bath Brands Market Report

  1. 1. Gen Alpha Bath Brands Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Gen Alpha Bath Brands Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. Gen Alpha Bath Brands Market Research Report - Preface
    1. 2.1 Gen Alpha Bath Brands Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 Bath Product
      2. 2.1.2 Gen Alpha Appeal
      3. 2.1.3 By Region
    3. 3. Gen Alpha Bath Brands Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – Bath Product, Gen Alpha Appeal, By Country
    3. 3.3. Opportunities – Bath Product, Gen Alpha Appeal, By Country
    4. 3.4. Trends – Bath Product, Gen Alpha Appeal, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Gen Alpha Bath Brands Market Research Report – DROTs Impact Analysis
      4. Gen Alpha Bath Brands Market Research Report, Historic Data 2019 - 2025 and Forecast Analysis Data 2026 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2025 and 2026 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
    5. Gen Alpha Bath Brands Market, Bath Product, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      5.1 Bubble fizz bombs
    1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    4. 5.1.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      5. 5.2 color-change foams
    5. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    6. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    7. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    8. 5.2.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      9. 5.3 toy-embedded gels
    9. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    10. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    11. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    12. 5.3.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
    6. Gen Alpha Bath Brands Market, Gen Alpha Appeal, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      6.1 AR filter ties
    1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    4. 6.1.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      5. 6.2 TikTok scent trends
    5. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    6. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    7. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    8. 6.2.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      9. 6.3 customizable fizz colors.
    9. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
    10. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    11. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
    12. 6.3.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
    7. Gen Alpha Bath Brands Market Forecast, By Region, 2019 - 2025 and 2026 - 2031 (Market Value, In USD Mn)
      7.1 North America
      1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.1.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.2 Europe
      1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.2.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.3 Asia-Pacific
      1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.3.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.4 Latin America
      1. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.4.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.5 Middle East & Africa
      1. 7.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2025 and Predicting 2026 - 2031 Trends (USD Millions)
      2. 7.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2025 and From 2026 to 2031
      4. 7.5.4 Market Shares Analysis in Years - 2019, 2025, 2026 and 2031
      7.6 Gen Alpha Bath Brands Market - Opportunity Analysis Index, Bath Product, Gen Alpha Appeal, and Region, 2026 - 2031
    8. North America Gen Alpha Bath Brands Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      8.1 Bath Product Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.1.1 Bubble fizz bombs
      2. 8.1.2 color-change foams
      3. 8.1.3 toy-embedded gels
      8.2 Gen Alpha Appeal Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.2.1 AR filter ties
      2. 8.2.2 TikTok scent trends
      3. 8.2.3 customizable fizz colors.
      8.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.3.1 United States
      2. 8.3.2 Canada
    1. 8.4 North America Gen Alpha Bath Brands Market – Opportunity Analysis Index, Bath Product, Gen Alpha Appeal, and Country, 2026 - 2031
    2. 8.5 Regional Trends Analysis
      3. 8.6 North America Gen Alpha Bath Brands Market Research Report - Company Profiles
      1. 8.6.1 Company 1 (United States)
      2. 8.6.2 Company 2 (Canada)
      3. 8.6.3 Company 3 (Canada)
    9. Europe Gen Alpha Bath Brands Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      9.1 Bath Product Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.1.1 Bubble fizz bombs
      2. 9.1.2 color-change foams
      3. 9.1.3 toy-embedded gels
      9.2 Gen Alpha Appeal Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.2.1 AR filter ties
      2. 9.2.2 TikTok scent trends
      3. 9.2.3 customizable fizz colors.
      9.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.3.1 Germany
      2. 9.3.2 United Kingdom
      3. 9.3.3 France
      4. 9.3.4 Spain
      5. 9.3.5 Italy
      6. 9.3.6 Russia
      7. 9.3.7 Netherlands
      8. 9.3.8 Poland
      9. 9.3.9 Rest of Europe
    1. 9.4 Europe Gen Alpha Bath Brands Market – Opportunity Analysis Index, Bath Product, Gen Alpha Appeal, and Country, 2026 - 2031
    2. 9.5 Regional Trends Analysis
      3. 9.6 Europe Gen Alpha Bath Brands Market Research Report - Company Profiles
      1. 9.6.1 Company 1 (Germany)
      2. 9.6.2 Company 2 (United Kingdom)
      3. 9.6.3 Company 3 (United Kingdom)
    10. Asia-Pacific Gen Alpha Bath Brands Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      10.1 Bath Product Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.1.1 Bubble fizz bombs
      2. 10.1.2 color-change foams
      3. 10.1.3 toy-embedded gels
      10.2 Gen Alpha Appeal Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.2.1 AR filter ties
      2. 10.2.2 TikTok scent trends
      3. 10.2.3 customizable fizz colors.
      10.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.3.1 China
      2. 10.3.2 Japan
      3. 10.3.3 India
      4. 10.3.4 South Korea
      5. 10.3.5 Australia & NZ
      6. 10.3.6 ASEAN
      7. 10.3.7 Rest of Asia-Pacific
    1. 10.4 Asia-Pacific Gen Alpha Bath Brands Market – Opportunity Analysis Index, Bath Product, Gen Alpha Appeal, and Country, 2026 - 2031
    2. 10.5 Regional Trends Analysis
      3. 10.6 Asia-Pacific Gen Alpha Bath Brands Market Research Report - Company Profiles
      1. 10.6.1 Company 1 (China)
      2. 10.6.2 Company 2 (Japan)
      3. 10.6.3 Company 3 (Japan)
    11. Latin America Gen Alpha Bath Brands Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      11.1 Bath Product Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.1.1 Bubble fizz bombs
      2. 11.1.2 color-change foams
      3. 11.1.3 toy-embedded gels
      11.2 Gen Alpha Appeal Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.2.1 AR filter ties
      2. 11.2.2 TikTok scent trends
      3. 11.2.3 customizable fizz colors.
      11.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.3.1 Brazil
      2. 11.3.2 Mexico
      3. 11.3.3 Argentina
      4. 11.3.4 Peru
      5. 11.3.5 Colombia
      6. 11.3.6 Rest of Latin America
    1. 11.4 Latin America Gen Alpha Bath Brands Market – Opportunity Analysis Index, Bath Product, Gen Alpha Appeal, and Country, 2026 - 2031
    2. 11.5 Regional Trends Analysis
      3. 11.6 Latin America Gen Alpha Bath Brands Market Research Report - Company Profiles
      1. 11.6.1 Company 1 (Brazil)
      2. 11.6.2 Company 2 (Mexico)
      3. 11.6.3 Company 3 (Mexico)
    12. Middle East & Africa Gen Alpha Bath Brands Market Analysis, 2019 - 2025 and Forecast, 2026 - 2031 (Market Value, In USD Mn)
      12.1 Bath Product Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.1.1 Bubble fizz bombs
      2. 12.1.2 color-change foams
      3. 12.1.3 toy-embedded gels
      12.2 Gen Alpha Appeal Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.2.1 AR filter ties
      2. 12.2.2 TikTok scent trends
      3. 12.2.3 customizable fizz colors.
      12.3 Country Analysis 2019 - 2025 and Forecast, 2026 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.3.1 Saudi Arabia
      2. 12.3.2 UAE
      3. 12.3.3 South Africa
      4. 12.3.4 Egypt
      5. 12.3.5 Israel
      6. 12.3.6 Rest of Middle East and Africa
    1. 12.4 Middle East & Africa Gen Alpha Bath Brands Market – Opportunity Analysis Index, Bath Product, Gen Alpha Appeal, and Country, 2026 - 2031
    2. 12.5 Regional Trends Analysis
      3. 12.6 Middle East & Africa Gen Alpha Bath Brands Market Research Report - Company Profiles
      1. 12.6.1 Company 1 (Saudi Arabia)
      2. 12.6.2 Company 2 (UAE)
      3. 12.6.3 Company 3 (UAE)
    13. Competition Landscape
    1. 13.1 Strategic Dashboard of Top Market Players
      2. 13.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 13.2.1 Tubby Todd
      2. 13.2.2 Lush Kids
      3. 13.2.3 The Honest Company
      4. 13.2.4 Aveeno Baby
      5. 13.2.5 Mustela
      6. 13.2.6 Burt's Bees Baby
      7. 13.2.7 California Baby
      8. 13.2.8 Aquaphor Baby
      9. 13.2.9 Johnson's Baby (new lines)
      10. 13.2.10 Baby Dove
  1. 14. Data Collection Method and Research Approach
  1. 15. Principal Presumptions and Acronyms

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