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Germany Frozen Bakery Market

Germany Frozen Bakery Market - By Product Type: Frozen Bread & Rolls (rye, seeded, sourdough, Kaiser rolls), Viennoiseries (croissants, Danish, puff pastries), Cakes, Tarts & Muffins, Pizza Bases & Flammkuchen Dough, Savoury Baked Goods (pretzels, cheese sticks, filled pastries); By Distribution Channel: Discount Retailers (Aldi, Lidl, Penny), Supermarkets & Hypermarkets (Edeka, Rewe, Kaufland), Online Grocery (Rewe.de, Picnic.de, Amazon Fresh), Foodservice (Hotels, QSRs, Institutional Catering); By Consumer Segment: Urban Households, Working Professionals, Foodservice Buyers, Health-Conscious Consumers

Report Code
CVMI0706255
Published
June 7, 2025
Last Updated
June 7, 2025
Coverage
Food and Beverages • Beverages
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Market Snapshot

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Market Size (latest)
—
— vs. prior year
CAGR
—
Forecast window: —
Forecast Period
2024–2031
Base years: 2019–2023
Coverage Depth
—
Segments • Regions • Players

Insights

Consultative narrative + actionable decision support.

1 | Market Overview


Germany is one of Europe’s most established frozen bakery markets, supported by a long-standing bread culture, modern retail infrastructure, and strong demand from both households and foodservice establishments. The market continues to evolve through clean-label reformulations, an increasing preference for healthier bakery formats, and digitalization in grocery retail. Frozen bread, pretzels, rolls, pizza bases, and Viennoiseries are staples in German freezers and professional kitchens.

 

2 | Market Size and Forecast

Year

Market Value (USD Billion)

Notes

2019

2.7

Historical reference

2024

3.5

Five-year CAGR 5.3%

2031

5.1

Seven-year CAGR 5.6%

Germany’s frozen bakery sector is expected to reach over USD 5 billion by 2031, driven by a mix of convenience, tradition, and foodservice demand.

 

3 | Key Market Drivers

  • Bread-Centric Culture: High per capita bread consumption makes frozen bakery a staple.
  • Foodservice Sector Strength: Hotels, catering firms, and QSRs use frozen bakery to streamline kitchen operations.
  • Retail Chain Expansion: Discounters and hypermarkets like Aldi, Lidl, and Edeka are investing in freezer sections.
  • Health Awareness: Increased interest in wholegrain, gluten-free, and reduced-sodium frozen baked goods.

 

4 | Market Challenges

  • Preference for Fresh: German consumers place a premium on daily fresh bakery goods.
  • Private Label Dominance: Intense competition from in-house brands compresses margins for global suppliers.
  • Sustainability Expectations: Pressure on producers to reduce packaging waste and improve product traceability.

 

5 | Competitive Landscape
Germany’s frozen bakery market is consolidated among key European manufacturers, strong local players, and value-oriented private labels.

Market Share Estimates (2024):

Company

Estimated Market Share

Specialisation

Aryzta

18%

Viennoiseries and artisanal breads for retail and foodservice

Lantmännen Unibake

14%

Croissants, buns, and pretzels

Coppenrath & Wiese (Dr. Oetker)

13%

Frozen cakes, tarts, and dessert bakery

Private Labels (Aldi, Lidl, Edeka)

36%

Core bakery products at affordable price points

Others (regional producers and niche brands)

19%

Organic, vegan, and regionalised bakery items

 

6 | Market Segmentation
By Product Type:

  • Frozen Bread & Rolls (rye, seeded, sourdough, Kaiser rolls)
  • Viennoiseries (croissants, Danish, puff pastries)
  • Cakes, Tarts & Muffins
  • Pizza Bases & Flammkuchen Dough
  • Savoury Baked Goods (pretzels, cheese sticks, filled pastries)

 

By Distribution Channel:

  • Discount Retailers (Aldi, Lidl, Penny)
  • Supermarkets & Hypermarkets (Edeka, Rewe, Kaufland)
  • Online Grocery (Rewe.de, Picnic.de, Amazon Fresh)
  • Foodservice (Hotels, QSRs, Institutional Catering)

 

By Consumer Segment:

  • Urban Households
  • Working Professionals
  • Foodservice Buyers
  • Health-Conscious Consumers

 

7 | Strategic Outlook

Germany’s frozen bakery market will thrive through sustainable innovations, regional flavor formats, and portion-controlled packaging. Growth opportunities exist in expanding healthier baked variants and increasing the use of recyclable or compostable packaging. Digital POS campaigns and home delivery formats will also enhance brand engagement.

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Key Players

  • ARYZTA AG
  • Europastry S.A.
  • Grupo Bimbo
  • General Mills Inc.
  • Associated British Foods plc
  • Conagra Brands Inc.
  • Lantmännen Unibake
  • Vandemoortele NV
  • Kellogg Company
  • Dr. Oetker
  • Coppenrath & Wiese
  • Lieken AG
  • Wolf ButterBack KG
  • Ditsch
  • BackWerk
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Table Of Contents

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Germany Frozen Bakery Market Report

Germany Frozen Bakery Market Report

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  1. 1. Germany Frozen Bakery Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Germany Frozen Bakery Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. Germany Frozen Bakery Market Research Report - Preface
    1. 2.1 Germany Frozen Bakery Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type:
      2. 2.1.2 By Distribution Channel:
      3. 2.1.3 By Consumer Segment:
      4. 2.1.4 By Region
  3. 3. Germany Frozen Bakery Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type:, By Distribution Channel:, By Consumer Segment:, By Country
    3. 3.3. Opportunities – By Product Type:, By Distribution Channel:, By Consumer Segment:, By Country
    4. 3.4. Trends – By Product Type:, By Distribution Channel:, By Consumer Segment:, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Germany Frozen Bakery Market Research Report – DROTs Impact Analysis
    1. 4. Germany Frozen Bakery Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    2. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    4. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    5. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 5. Germany Frozen Bakery Market, By Product Type:, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Frozen Bread & Rolls (rye, seeded, sourdough, Kaiser rolls)
    2. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 5.2 Viennoiseries (croissants, Danish, puff pastries)
    7. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 5.3 Cakes, Tarts & Muffins
    12. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 5.4 Pizza Bases & Flammkuchen Dough
    17. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 5.5 Savoury Baked Goods (pretzels, cheese sticks, filled pastries)
    22. 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Germany Frozen Bakery Market, By Distribution Channel:, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Discount Retailers (Aldi, Lidl, Penny)
    2. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 6.2 Supermarkets & Hypermarkets (Edeka, Rewe, Kaufland)
    7. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 6.3 Online Grocery (Rewe.de, Picnic.de, Amazon Fresh)
    12. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 6.4 Foodservice (Hotels, QSRs, Institutional Catering)
    17. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Germany Frozen Bakery Market, By Consumer Segment:, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Urban Households
    2. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.2 Working Professionals
    7. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 7.3 Foodservice Buyers
    12. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 7.4 Health-Conscious Consumers
    17. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 8. Germany Frozen Bakery Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 Germany Frozen Bakery Market - Opportunity Analysis Index, By Product Type:, By Distribution Channel:, By Consumer Segment:, and Region, 2024 - 2031
  1. 9. Competition Landscape
    1. 9.1 Strategic Dashboard of Top Market Players
    2. 9.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 9.2.1 Dr. Oetker
      2. 9.2.2 Kamps GmbH
      3. 9.2.3 Harry-Brot GmbH
      4. 9.2.4 Coppenrath & Wiese
      5. 9.2.5 Kronenbrot
      6. 9.2.6 Glockenbrot Bäckerei
      7. 9.2.7 Lieken AG
      8. 9.2.8 Aryzta AG
      9. 9.2.9 Kuchenmeister GmbH
      10. 9.2.10 Backwerk
      11. 9.2.11 Bäcker Görtz
      12. 9.2.12 Ditsch GmbH
      13. 9.2.13 EDEKA Backstube
      14. 9.2.14 Schäfer’s Brot- und Kuchen-Spezialitäten GmbH
      15. 9.2.15 Resch&Frisch
  1. 10. Data Collection Method and Research Approach
  1. 11. Principal Presumptions and Acronyms

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