Report Code : CVMI0706259 | Published Date : June 7, 2025

1 | Market Overview

Germany is one of Europe’s largest and most developed frozen food markets, driven by strong consumer demand for quality, convenience, and variety. Frozen vegetables, meals, meats, fish, and bakery products are deeply integrated into German households and foodservice operations. Growing consumer interest in plant-based, organic, and health-oriented frozen products continues to influence innovation. A robust cold chain infrastructure, the retail dominance of discount chains, and increased digital grocery adoption further bolster market expansion.

 

2 | Market Size and Forecast

Year

Market Value (USD Billion)

Notes

2019

10.8

Historical benchmark

2024

13.7

Five-year CAGR 4.8%

2031

18.9

Seven-year CAGR 4.7%

The market is expected to maintain steady growth through 2031, driven by high freezer penetration, foodservice demand, and evolving consumption preferences.

 

3 | Key Market Drivers

  • Busy Urban Lifestyles: Frozen food supports flexible, low-prep meals for working families and individuals.
  • Health & Sustainability Trends: Increased demand for clean-label, organic, vegan, and locally sourced frozen SKUs.
  • Strong Discount Retail Sector: Aldi, Lidl, and Penny continue to expand frozen offerings across all categories.
  • Foodservice & Institutional Demand: Frozen meals and ingredients remain essential for QSRs, schools, and hospitals.

 

4 | Market Challenges

  • Perception of Frozen vs Fresh: Some consumers still prefer fresh produce or bakery for daily consumption.
  • Packaging Waste Sensitivity: Rising scrutiny over plastic use in frozen food packaging.
  • Private Label Pressure: National and global brands face intense price competition from retail-owned SKUs.

 

5 | Competitive Landscape

Germany’s frozen food market includes a mix of local manufacturers, pan-European brands, and dominant retail private labels.

Market Share Estimates (2024):

Company

Estimated Market Share

Core Categories

Iglo Group

14%

Vegetables, fish, ready meals (Birds Eye)

FRoSTA AG

12%

Clean-label ready meals, fish, and vegetable mixes

Nestlé

10%

Pizza, desserts, and prepared meals (e.g., Wagner, Buitoni)

Private Labels (Aldi, Lidl, Rewe, Edeka)

41%

Wide assortment across categories

Others (Dr. Oetker, regional suppliers)

23%

Frozen pizzas, snacks, and health-positioned products

 

6 | Market Segmentation

By Product Type:

  • Frozen Ready Meals (local and global cuisines)
  • Frozen Vegetables & Fruits
  • Frozen Fish & Seafood
  • Frozen Meat & Poultry
  • Frozen Snacks & Pizza
  • Frozen Desserts (ice cream, cakes)

 

By Distribution Channel:

  • Discount Chains (Aldi, Lidl, Penny)
  • Supermarkets & Hypermarkets (Rewe, Edeka, Kaufland)
  • Online Grocery Platforms (Rewe.de, Amazon Fresh)
  • Foodservice & Institutional Supply (Hotels, Schools, Catering)

 

By Consumer Segment:

  • Urban Families & Singles
  • Senior Citizens
  • Institutional Buyers
  • Health-Focused and Vegetarian Consumers

 

7 | Strategic Outlook

Brands must emphasize transparent labeling, innovative flavor profiles, and more sustainable packaging. Private labels will continue to dominate in volume, but premium players can gain market share through organic, vegan, and nutritionally fortified offerings. Retailers and suppliers should also enhance last-mile cold chain delivery as e-commerce grocery accelerates.





Reasons To Buy

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Scope

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Key Players

  • Dr. Oetker
  • Nestlé
  • Frosta AG
  • Iglo (Nomad Foods)
  • McCain Foods Limited
  • Südzucker AG
  • Coppenrath & Wiese
  • Eismann Tiefkühl-Heimservice GmbH
  • bofrost*
  • Wagner Tiefkühlprodukte GmbH

 

Germany Frozen Food Market Report

 

  1. 1. Germany Frozen Food Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Germany Frozen Food Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. Germany Frozen Food Market Research Report - Preface
    1. 2.1 Germany Frozen Food Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type
      2. 2.1.2 By Distribution Channel
      3. 2.1.3 By Region
  3. 3. Germany Frozen Food Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type, By Distribution Channel, By Country
    3. 3.3. Opportunities – By Product Type, By Distribution Channel, By Country
    4. 3.4. Trends – By Product Type, By Distribution Channel, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Germany Frozen Food Market Research Report – DROTs Impact Analysis
  1. 4. Germany Frozen Food Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 5. Germany Frozen Food Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Frozen Ready Meals (local and global cuisines)
    2. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 5.2 Frozen Vegetables & Fruits
    7. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 5.3 Frozen Fish & Seafood
    12. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 5.4 Frozen Meat & Poultry
    17. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 5.5 Frozen Snacks & Pizza
    22. 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    26. 5.6 Frozen Desserts (ice cream, cakes)
    27. 5.6.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    28. 5.6.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    29. 5.6.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    30. 5.6.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Germany Frozen Food Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Discount Chains (Aldi, Lidl, Penny)
    2. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 6.2 Supermarkets & Hypermarkets (Rewe, Edeka, Kaufland)
    7. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 6.3 Online Grocery Platforms (Rewe.de, Amazon Fresh)
    12. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 6.4 Foodservice & Institutional Supply (Hotels, Schools, Catering)
    17. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 7. Germany Frozen Food Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Germany Frozen Food Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, and Region, 2024 - 2031
  1. 8. Competition Landscape
    1. 8.1 Strategic Dashboard of Top Market Players
    2. 8.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 8.2.1 Dr. Oetker
      2. 8.2.2 Nestle
      3. 8.2.3 Frosta AG Iglo (Nomad Foods)
      4. 8.2.4 McCain Foods Limited
      5. 8.2.5 Südzucker AG
      6. 8.2.6 Coppenrath & Wiese
      7. 8.2.7 Eismann Tiefkühl-Heimservice GmbH
      8. 8.2.8 bofrost
      9. 8.2.9 Wagner Tiefkühlprodukte GmbH
  1. 9. Data Collection Method and Research Approach
  1. 10. Principal Presumptions and Acronyms