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Global Active and Smart Packaging Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis 2024 - 2031

Active and Smart Packaging Market - By Type: Active Packaging, Smart Packaging. By Application: Food & Beverages, Pharmaceuticals, Consumer Electronics, Others. By Technology: Sensors, RFID, Others. By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Report Code
CVMI2412210
Published
March 3, 2025
Last Updated
March 3, 2025
Coverage
Food and Beverages
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Market Snapshot

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Market Size (latest)
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— vs. prior year
CAGR
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Forecast window: —
Forecast Period
2024–2031
Base years: 2019–2023
Coverage Depth
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Segments • Regions • Players

Insights

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The Global Active and Smart Packaging Market was valued at USD 23.5 billion in 2023 and is projected to reach USD 40.9 billion by 2031, growing at a CAGR of 8.9%. This growth is driven by increasing demand for food safety, pharmaceutical traceability, and sustainable solutions. Active packaging enhances product shelf life through oxygen scavengers or moisture control, while smart packaging utilizes QR codes, NFC tags, and temperature indicators for real-time monitoring monitoring.

Key Market Drivers

  1. Food Waste Reduction Initiatives
    • Active packaging reduces food spoilage by 30-40%, saving USD 12 billion annually in global food losses.
    • EU’s Farm to Fork Strategy mandates 50% food waste reduction by 2030, boosting adoption.
  2. Pharmaceutical Safety Regulations
    • FDA’s DSCSA Act (2023) requires serialization for 100% of prescription drugs, driving smart label demand.
    • Temperature-sensitive vaccines now use 20% more smart indicators post-pandemic.
  3. E-commerce Explosion
    • Amazon’s 2024 packaging standards require freshness indicators for perishable deliveries.
    • Active shipping labels prevent USD 2.3 billion in cold chain failures annually.
  4. Sustainability Pressures
    • Mondi’s Recyclable Barrier Films replace 45,000 tons of plastic yearly.
    • Nestlé’s 2025 pledge to use 100% smart-recyclable packaging.

 

Market Segmentation

By Technology

  • Active Packaging (60% share): Oxygen scavengers (40%), moisture controllers (XX%), antimicrobial films (XX%).
  • Smart Packaging (40%): Time-temperature indicators (XX%), NFC tags (XX%), freshness sensors (20%).

 

By End-Use

  • Food & Beverage (XX%): Meat, dairy, and ready-to-eat meals.
  • Pharmaceuticals (XX%): Blister packs with compliance tracking.
  • Consumer Electronics (XX%): Anti-static smart bags.

 

Regional Analysis

  • North America (35% share): Strict FDA/Health Canada regulations dominate.
  • Europe (XX%): Circular Economy Action Plan drives recyclable smart packaging.
  • Asia-Pacific (XX%): Alibaba’s cold chain expansion increases demand.

 

Competitive Landscape

Top 5 Players (65% Market Share):

  1. Amcor (20%): Leads in pharmaceutical smart blisters.
  2. DuPont (XX%): Innovates in compostable oxygen scavengers.
  3. Avery Dennison (XX%): Supplies 40% of global NFC labels.
  4. BASF (XX%): Develops antimicrobial food films.
  5. Systech (XX%): Anti-counterfeiting serialization tech.

 

Recent Developments

  • 2024: PepsiCo’s "Breathe Jar" uses CO₂ absorbers to keep snacks fresh.
  • 2023: Johnson & Johnson’s smart pill bottles now alert patients via app.
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Key Players

  • BASF SE
  • Amcor Ltd
  • Honeywell International Inc.
  • Landec Corporation
  • Crown Holdings Inc.
  • Ball Corporation
  • Sonoco Products Company
  • Graphic Packaging International LLC
  • Coveris Holdings SA
  • Sealed Air Corporation
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Table Of Contents

Expandable preview of coverage and chapter structure.

 

Global Active and Smart Packaging Market Report

  1. 1. Global Active and Smart Packaging Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Global Active and Smart Packaging Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
    2. Global Active and Smart Packaging Market Research Report - Preface
    1. 2.1 Global Active and Smart Packaging Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Type
      2. 2.1.2 By Application
      3. 2.1.3 By Technology
      4. 2.1.4 By Region
    3. Global Active and Smart Packaging Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Type, By Application, By Technology, By Country
    3. 3.3. Opportunities – By Type, By Application, By Technology, By Country
    4. 3.4. Trends – By Type, By Application, By Technology, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Global Active and Smart Packaging Market Research Report – DROTs Impact Analysis
    4. Global Active and Smart Packaging Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. Global Active and Smart Packaging Market, By Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Active Packaging
      1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 5.2 Smart Packaging
      1. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Global Active and Smart Packaging Market, By Application, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Food & Beverages
      1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 6.2 Pharmaceuticals
      1. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 6.3 Consumer Electronics
      1. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 6.4 Others
      1. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Global Active and Smart Packaging Market, By Technology, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Sensors
      1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 7.2 RFID
      1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 7.3 Others.
      1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    8. Global Active and Smart Packaging Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 North America
      1. 8.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 8.2 Europe
      1. 8.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 8.3 Asia-Pacific
      1. 8.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 8.4 Latin America
      1. 8.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. 8.5 Middle East & Africa
      1. 8.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 8.6 Global Active and Smart Packaging Market - Opportunity Analysis Index, By Type, By Application, By Technology, and Region, 2024 - 2031
    9. North America Active and Smart Packaging Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 9.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.1.1 Active Packaging
      2. 9.1.2 Smart Packaging
      9.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.2.1 Food & Beverages
      2. 9.2.2 Pharmaceuticals
      3. 9.2.3 Consumer Electronics
      4. 9.2.4 Others
      9.3 By Technology Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.3.1 Sensors
      2. 9.3.2 RFID
      3. 9.3.3 Others.
      9.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.4.1 United States
      2. 9.4.2 Canada
      9.5 North America Global Active and Smart Packaging Market – Opportunity Analysis Index, By Type, By Application, By Technology, and Country, 2024 - 2031
      9.6 Regional Trends Analysis
      9.7 North America Global Active and Smart Packaging Market Research Report - Company Profiles
      1. 9.7.1 Company 1 (United States)
      2. 9.7.2 Company 2 (Canada)
      3. 9.7.3 Company 3 (Canada)
    10. Europe Active and Smart Packaging Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 10.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.1.1 Active Packaging
      2. 10.1.2 Smart Packaging
      10.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.2.1 Food & Beverages
      2. 10.2.2 Pharmaceuticals
      3. 10.2.3 Consumer Electronics
      4. 10.2.4 Others
      10.3 By Technology Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.3.1 Sensors
      2. 10.3.2 RFID
      3. 10.3.3 Others.
      10.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.4.1 Germany
      2. 10.4.2 United Kingdom
      3. 10.4.3 France
      4. 10.4.4 Spain
      5. 10.4.5 Italy
      6. 10.4.6 Russia
      7. 10.4.7 Netherlands
      8. 10.4.8 Poland
      9. 10.4.9 Rest of Europe
      10.5 Europe Global Active and Smart Packaging Market – Opportunity Analysis Index, By Type, By Application, By Technology, and Country, 2024 - 2031
      10.6 Regional Trends Analysis
      10.7 Europe Global Active and Smart Packaging Market Research Report - Company Profiles
      1. 10.7.1 Company 1 (Germany)
      2. 10.7.2 Company 2 (United Kingdom)
      3. 10.7.3 Company 3 (United Kingdom)
    11. Asia-Pacific Active and Smart Packaging Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 11.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.1.1 Active Packaging
      2. 11.1.2 Smart Packaging
      11.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.2.1 Food & Beverages
      2. 11.2.2 Pharmaceuticals
      3. 11.2.3 Consumer Electronics
      4. 11.2.4 Others
      11.3 By Technology Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.3.1 Sensors
      2. 11.3.2 RFID
      3. 11.3.3 Others.
      11.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.4.1 China
      2. 11.4.2 Japan
      3. 11.4.3 India
      4. 11.4.4 South Korea
      5. 11.4.5 Australia & NZ
      6. 11.4.6 ASEAN
      7. 11.4.7 Rest of Asia-Pacific
      11.5 Asia-Pacific Global Active and Smart Packaging Market – Opportunity Analysis Index, By Type, By Application, By Technology, and Country, 2024 - 2031
      11.6 Regional Trends Analysis
      11.7 Asia-Pacific Global Active and Smart Packaging Market Research Report - Company Profiles
      1. 11.7.1 Company 1 (China)
      2. 11.7.2 Company 2 (Japan)
      3. 11.7.3 Company 3 (Japan)
    12. Latin America Active and Smart Packaging Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 12.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.1.1 Active Packaging
      2. 12.1.2 Smart Packaging
      12.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.2.1 Food & Beverages
      2. 12.2.2 Pharmaceuticals
      3. 12.2.3 Consumer Electronics
      4. 12.2.4 Others
      12.3 By Technology Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.3.1 Sensors
      2. 12.3.2 RFID
      3. 12.3.3 Others.
      12.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.4.1 Brazil
      2. 12.4.2 Mexico
      3. 12.4.3 Argentina
      4. 12.4.4 Peru
      5. 12.4.5 Colombia
      6. 12.4.6 Rest of Latin America
      12.5 Latin America Global Active and Smart Packaging Market – Opportunity Analysis Index, By Type, By Application, By Technology, and Country, 2024 - 2031
      12.6 Regional Trends Analysis
      12.7 Latin America Global Active and Smart Packaging Market Research Report - Company Profiles
      1. 12.7.1 Company 1 (Brazil)
      2. 12.7.2 Company 2 (Mexico)
      3. 12.7.3 Company 3 (Mexico)
    13. Middle East & Africa Active and Smart Packaging Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 13.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.1.1 Active Packaging
      2. 13.1.2 Smart Packaging
      13.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.2.1 Food & Beverages
      2. 13.2.2 Pharmaceuticals
      3. 13.2.3 Consumer Electronics
      4. 13.2.4 Others
      13.3 By Technology Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.3.1 Sensors
      2. 13.3.2 RFID
      3. 13.3.3 Others.
      13.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.4.1 Saudi Arabia
      2. 13.4.2 UAE
      3. 13.4.3 South Africa
      4. 13.4.4 Egypt
      5. 13.4.5 Israel
      6. 13.4.6 Rest of Middle East and Africa
      13.5 Middle East & Africa Global Active and Smart Packaging Market – Opportunity Analysis Index, By Type, By Application, By Technology, and Country, 2024 - 2031
      13.6 Regional Trends Analysis
      13.7 Middle East & Africa Global Active and Smart Packaging Market Research Report - Company Profiles
      1. 13.7.1 Company 1 (Saudi Arabia)
      2. 13.7.2 Company 2 (UAE)
      3. 13.7.3 Company 3 (UAE)
    14. Competition Landscape
    1. 14.1 Strategic Dashboard of Top Market Players
      14.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 14.2.1 BASF SE
      2. 14.2.2 Amcor Ltd
      3. 14.2.3 Honeywell International Inc.
      4. 14.2.4 Landec Corporation
      5. 14.2.5 Crown Holdings Inc.
      6. 14.2.6 Ball Corporation
      7. 14.2.7 Sonoco Products Company
      8. 14.2.8 Graphic Packaging International LLC
      9. 14.2.9 Coveris Holdings SA
      10. 14.2.10 Sealed Air Corporation
    15. Data Collection Method and Research Approach
    16. Principal Presumptions and Acronyms

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