Report Code : CVMI2412243 | Published Date : March 3, 2025
The Global Alcoholic Beverages Market was valued at USD 1.81 trillion in 2023 and is projected to reach USD 2.90 trillion by 2031, growing at a CAGR of 5.8%. This expansive market includes beer, wine, spirits, and ready-to-drink (RTD) cocktails, and it is driven by evolving consumer preferences, premiumization trends, and emerging market growth.
Key Market Drivers
- Premiumization and Craft Movement
- Craft spirits are growing at a 12.1% CAGR, with brands like Diageo's Seedlip leading the non-alcoholic premium segment.
- Super-premium vodka (e.g., Grey Goose) currently represents 25% of global vodka sales (IWSR 2024).
- Health-Conscious Consumption
- Low- and no-alcohol beverages are the fastest-growing segment, boasting an 18.2% CAGR, with Heineken 0.0 sales increasing by 41.2% YoY.
- Organic wines now represent 14.3% of global wine sales, driven by EU and U.S. demand.
- E-commerce and DTC Channels
- Online alcohol sales increased by 42.5% post-pandemic, with platforms like Drizly (Uber) and NakedWine dominating.
- NFT-linked spirits (e.g., Patrón's limited editions) have created a USD 75.5 million niche market in 2023
- Emerging Markets Expansion
- India's whiskey market is projected to double to USD 31.5 billion by 2031
- Africa's beer consumption rose by 7.2% in 2023, driven by Nigeria and South Africa Africa.
Market Segmentation
By Product Type
- Beer (42.3% share): Lager dominates, but craft beer is growing at 10.2% CAGR.
- Spirits (XX%): Whiskey (30% of spirits) and tequila (15.5% CAGR) lead growth.
- Wine (XX%): Premium still wines (>USD 20/bottle) are up XX% since 2023.
- RTDs (5%): Hard seltzers (e.g., White Claw) now XX% of U.S. RTD market.
By Distribution Channel
- Off-trade (60%): Supermarkets and e-commerce.
- On-trade (40%): Bars/restaurants recovering post-COVID (8.5% growth in 2024).
By Region
- Asia-Pacific (35% share): China (#1 beer market) and India (#3 whiskey).
- Europe (30%): France/Italy lead wine; UK leads gin.
- North America (25%): U.S. is 40% of global premium spirits sales.
Competitive Landscape
Top 5 Players (45% market share):
- Diageo (UK): #1 in premium spirits (Johnnie Walker, Tanqueray).
- Pernod Ricard (France): Absolut vodka (+9% growth in 2023).
- Anheuser-Busch InBev (Belgium): Bud Light crisis cut shares 12% in 2024.
- Constellation Brands (USA): Corona (+12%) and Robert Mondavi wines.
- ThaiBev (Thailand): Dominates ASEAN with Chang Beer.
Challenges
- Regulatory pressures: Scotland's MUP (Minimum Unit Pricing) reduced sales 5.5% in 2023.
- Supply chain costs: Glass shortages increased prices 8.5% in Europe.
Recent Developments
- 2024: Diageo launched "Non-Alcoholic Crown Royal" targeting Gen Z.
- 2023: Pernod Ricard acquired Smooth Ambler Spirits for USD 200Mn.
Reasons To Buy

Scope

Key Players
- Alcoholic Beverages Market – Anheuser-Busch InBev
- Diageo plc
- Heineken N.V.
- Pernod Ricard
- Constellation Brands Inc.
- Bacardi Limited
- Molson Coors Beverage Company
- Brown-Forman Corporation
- Carlsberg Group
- Beam Suntory Inc.
Global Alcoholic Beverages Market Report
- 1. Global Alcoholic Beverages Market Research Report
- 1.1 Study Objectives
- 1.2 Global Alcoholic Beverages Market - Overview
- 1.3 Reason to Read This Report
- 1.4 Methodology and Forecast Analysis
- 2.1 Global Alcoholic Beverages Market Research Report – Detailed Scope and Definitions
- 2.1.1 By Product Type
- 2.1.2 By Distribution Channel
- 2.1.3 By Region
- 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
- 3.2. Restraints – By Product Type, By Distribution Channel, By Country
- 3.3. Opportunities – By Product Type, By Distribution Channel, By Country
- 3.4. Trends – By Product Type, By Distribution Channel, By Country
- 3.5. PEST Analysis
- 3.6. Porters Five Rule Analysis
- 3.7. Company’s Share Analysis (CSA) by Region or By Country
- 3.8. Global Alcoholic Beverages Market Research Report – DROTs Impact Analysis
- 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
- 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
- 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.1 Beer
- 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.2 Wine
- 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.3 Spirits
- 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.4 Others
- 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.1 Supermarkets & Hypermarkets
- 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.2 Online Retail
- 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.3 Liquor Stores
- 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.4 Others.
- 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.1 North America
- 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.2 Europe
- 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.3 Asia-Pacific
- 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.4 Latin America
- 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.5 Middle East & Africa
- 7.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.6 Global Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, and Region, 2024 - 2031
- 8.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 8.1.1 Beer
- 8.1.2 Wine
- 8.1.3 Spirits
- 8.1.4 Others
- 8.2.1 Supermarkets & Hypermarkets
- 8.2.2 Online Retail
- 8.2.3 Liquor Stores
- 8.2.4 Others.
- 8.3.1 United States
- 8.3.2 Canada
8.5 Regional Trends Analysis
8.6 North America Global Alcoholic Beverages Market Research Report - Company Profiles- 8.6.1 Company 1 (United States)
- 8.6.2 Company 2 (Canada)
- 8.6.3 Company 3 (Canada)
- 9.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 9.1.1 Beer
- 9.1.2 Wine
- 9.1.3 Spirits
- 9.1.4 Others
- 9.2.1 Supermarkets & Hypermarkets
- 9.2.2 Online Retail
- 9.2.3 Liquor Stores
- 9.2.4 Others.
- 9.3.1 Germany
- 9.3.2 United Kingdom
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Russia
- 9.3.7 Netherlands
- 9.3.8 Poland
- 9.3.9 Rest of Europe
9.5 Regional Trends Analysis
9.6 Europe Global Alcoholic Beverages Market Research Report - Company Profiles- 9.6.1 Company 1 (Germany)
- 9.6.2 Company 2 (United Kingdom)
- 9.6.3 Company 3 (United Kingdom)
- 10.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 10.1.1 Beer
- 10.1.2 Wine
- 10.1.3 Spirits
- 10.1.4 Others
- 10.2.1 Supermarkets & Hypermarkets
- 10.2.2 Online Retail
- 10.2.3 Liquor Stores
- 10.2.4 Others.
- 10.3.1 China
- 10.3.2 Japan
- 10.3.3 India
- 10.3.4 South Korea
- 10.3.5 Australia & NZ
- 10.3.6 ASEAN
- 10.3.7 Rest of Asia-Pacific
10.5 Regional Trends Analysis
10.6 Asia-Pacific Global Alcoholic Beverages Market Research Report - Company Profiles- 10.6.1 Company 1 (China)
- 10.6.2 Company 2 (Japan)
- 10.6.3 Company 3 (Japan)
- 11.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 11.1.1 Beer
- 11.1.2 Wine
- 11.1.3 Spirits
- 11.1.4 Others
- 11.2.1 Supermarkets & Hypermarkets
- 11.2.2 Online Retail
- 11.2.3 Liquor Stores
- 11.2.4 Others.
- 11.3.1 Brazil
- 11.3.2 Mexico
- 11.3.3 Argentina
- 11.3.4 Peru
- 11.3.5 Colombia
- 11.3.6 Rest of Latin America
11.5 Regional Trends Analysis
11.6 Latin America Global Alcoholic Beverages Market Research Report - Company Profiles- 11.6.1 Company 1 (Brazil)
- 11.6.2 Company 2 (Mexico)
- 11.6.3 Company 3 (Mexico)
- 12.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 12.1.1 Beer
- 12.1.2 Wine
- 12.1.3 Spirits
- 12.1.4 Others
- 12.2.1 Supermarkets & Hypermarkets
- 12.2.2 Online Retail
- 12.2.3 Liquor Stores
- 12.2.4 Others.
- 12.3.1 Saudi Arabia
- 12.3.2 UAE
- 12.3.3 South Africa
- 12.3.4 Egypt
- 12.3.5 Israel
- 12.3.6 Rest of Middle East and Africa
12.5 Regional Trends Analysis
12.6 Middle East & Africa Global Alcoholic Beverages Market Research Report - Company Profiles- 12.6.1 Company 1 (Saudi Arabia)
- 12.6.2 Company 2 (UAE)
- 12.6.3 Company 3 (UAE)
- 13.1 Strategic Dashboard of Top Market Players
13.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)- 13.2.1 Alcoholic Beverages Market – Anheuser-Busch InBev
- 13.2.2 Diageo plc
- 13.2.3 Heineken N.V.
- 13.2.4 Pernod Ricard
- 13.2.5 Constellation Brands Inc.
- 13.2.6 Bacardi Limited
- 13.2.7 Molson Coors Beverage Company
- 13.2.8 Brown-Forman Corporation
- 13.2.9 Carlsberg Group
- 13.2.10 Beam Suntory Inc.
15. Principal Presumptions and Acronyms