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Global Alcoholic Beverages Market Size, Trends, Forecast 2031

Alcoholic Beverages Market - By Product Type: Beer, Wine, Spirits, Others. By Distribution Channel: Supermarkets & Hypermarkets, Online Retail, Liquor Stores, Others. By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Report Code
CVMI2412243
Published
March 3, 2025
Last Updated
March 3, 2025
Coverage
Food and Beverages
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Market Snapshot

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Forecast Period
2024–2031
Base years: 2019–2023
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Insights

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The Global Alcoholic Beverages Market was valued at USD 1.81 trillion in 2023 and is projected to reach USD 2.90 trillion by 2031, growing at a CAGR of 5.8%. This expansive market includes beer, wine, spirits, and ready-to-drink (RTD) cocktails, and it is driven by evolving consumer preferences, premiumization trends, and emerging market growth.

Key Market Drivers

  1. Premiumization and Craft Movement
    • Craft spirits are growing at a 12.1% CAGR, with brands like Diageo's Seedlip leading the non-alcoholic premium segment.
    • Super-premium vodka (e.g., Grey Goose) currently represents 25% of global vodka sales (IWSR 2024).
  2. Health-Conscious Consumption
    • Low- and no-alcohol beverages are the fastest-growing segment, boasting an 18.2% CAGR, with Heineken 0.0 sales increasing by 41.2% YoY.
    • Organic wines now represent 14.3% of global wine sales, driven by EU and U.S. demand.
  3. E-commerce and DTC Channels
    • Online alcohol sales increased by 42.5% post-pandemic, with platforms like Drizly (Uber) and NakedWine dominating.
    • NFT-linked spirits (e.g., Patrón's limited editions) have created a USD 75.5 million niche market in 2023
  4. Emerging Markets Expansion
    • India's whiskey market is projected to double to USD 31.5 billion by 2031
    • Africa's beer consumption rose by 7.2% in 2023, driven by Nigeria and South Africa Africa.

 

Market Segmentation

By Product Type

  • Beer (42.3% share): Lager dominates, but craft beer is growing at 10.2% CAGR.
  • Spirits (XX%): Whiskey (30% of spirits) and tequila (15.5% CAGR) lead growth.
  • Wine (XX%): Premium still wines (>USD 20/bottle) are up XX% since 2023.
  • RTDs (5%): Hard seltzers (e.g., White Claw) now XX% of U.S. RTD market.

 

By Distribution Channel

  • Off-trade (60%): Supermarkets and e-commerce.
  • On-trade (40%): Bars/restaurants recovering post-COVID (8.5% growth in 2024).

 

By Region

  • Asia-Pacific (35% share): China (#1 beer market) and India (#3 whiskey).
  • Europe (30%): France/Italy lead wine; UK leads gin.
  • North America (25%): U.S. is 40% of global premium spirits sales.

 

Competitive Landscape

Top 5 Players (45% market share):

  1. Diageo (UK): #1 in premium spirits (Johnnie Walker, Tanqueray).
  2. Pernod Ricard (France): Absolut vodka (+9% growth in 2023).
  3. Anheuser-Busch InBev (Belgium): Bud Light crisis cut shares 12% in 2024.
  4. Constellation Brands (USA): Corona (+12%) and Robert Mondavi wines.
  5. ThaiBev (Thailand): Dominates ASEAN with Chang Beer.

 

Challenges

  • Regulatory pressures: Scotland's MUP (Minimum Unit Pricing) reduced sales 5.5% in 2023.
  • Supply chain costs: Glass shortages increased prices 8.5% in Europe.

 

Recent Developments

  • 2024: Diageo launched "Non-Alcoholic Crown Royal" targeting Gen Z.
  • 2023: Pernod Ricard acquired Smooth Ambler Spirits for USD 200Mn.
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Key Players

  • Alcoholic Beverages Market – Anheuser-Busch InBev
  • Diageo plc
  • Heineken N.V.
  • Pernod Ricard
  • Constellation Brands Inc.
  • Bacardi Limited
  • Molson Coors Beverage Company
  • Brown-Forman Corporation
  • Carlsberg Group
  • Beam Suntory Inc.
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Table Of Contents

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Global Alcoholic Beverages Market Report

  1. 1. Global Alcoholic Beverages Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Global Alcoholic Beverages Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
    2. Global Alcoholic Beverages Market Research Report - Preface
    1. 2.1 Global Alcoholic Beverages Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type
      2. 2.1.2 By Distribution Channel
      3. 2.1.3 By Region
    3. Global Alcoholic Beverages Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type, By Distribution Channel, By Country
    3. 3.3. Opportunities – By Product Type, By Distribution Channel, By Country
    4. 3.4. Trends – By Product Type, By Distribution Channel, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Global Alcoholic Beverages Market Research Report – DROTs Impact Analysis
    4. Global Alcoholic Beverages Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. Global Alcoholic Beverages Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Beer
      1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 5.2 Wine
      1. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 5.3 Spirits
      1. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 5.4 Others
      1. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Global Alcoholic Beverages Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Supermarkets & Hypermarkets
      1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 6.2 Online Retail
      1. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 6.3 Liquor Stores
      1. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 6.4 Others.
      1. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Global Alcoholic Beverages Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 North America
      1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 7.2 Europe
      1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 7.3 Asia-Pacific
      1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 7.4 Latin America
      1. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. 7.5 Middle East & Africa
      1. 7.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.6 Global Alcoholic Beverages Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, and Region, 2024 - 2031
    8. North America Global Alcoholic Beverages Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.1.1 Beer
      2. 8.1.2 Wine
      3. 8.1.3 Spirits
      4. 8.1.4 Others
      8.2 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.2.1 Supermarkets & Hypermarkets
      2. 8.2.2 Online Retail
      3. 8.2.3 Liquor Stores
      4. 8.2.4 Others.
      8.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.3.1 United States
      2. 8.3.2 Canada
      8.4 North America Global Alcoholic Beverages Market – Opportunity Analysis Index, By Product Type, By Distribution Channel, and Country, 2024 - 2031
      8.5 Regional Trends Analysis
      8.6 North America Global Alcoholic Beverages Market Research Report - Company Profiles
      1. 8.6.1 Company 1 (United States)
      2. 8.6.2 Company 2 (Canada)
      3. 8.6.3 Company 3 (Canada)
    9. Europe Global Alcoholic Beverages Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 9.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.1.1 Beer
      2. 9.1.2 Wine
      3. 9.1.3 Spirits
      4. 9.1.4 Others
      9.2 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.2.1 Supermarkets & Hypermarkets
      2. 9.2.2 Online Retail
      3. 9.2.3 Liquor Stores
      4. 9.2.4 Others.
      9.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.3.1 Germany
      2. 9.3.2 United Kingdom
      3. 9.3.3 France
      4. 9.3.4 Spain
      5. 9.3.5 Italy
      6. 9.3.6 Russia
      7. 9.3.7 Netherlands
      8. 9.3.8 Poland
      9. 9.3.9 Rest of Europe
      9.4 Europe Global Alcoholic Beverages Market – Opportunity Analysis Index, By Product Type, By Distribution Channel, and Country, 2024 - 2031
      9.5 Regional Trends Analysis
      9.6 Europe Global Alcoholic Beverages Market Research Report - Company Profiles
      1. 9.6.1 Company 1 (Germany)
      2. 9.6.2 Company 2 (United Kingdom)
      3. 9.6.3 Company 3 (United Kingdom)
    10. Asia-Pacific Global Alcoholic Beverages Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 10.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.1.1 Beer
      2. 10.1.2 Wine
      3. 10.1.3 Spirits
      4. 10.1.4 Others
      10.2 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.2.1 Supermarkets & Hypermarkets
      2. 10.2.2 Online Retail
      3. 10.2.3 Liquor Stores
      4. 10.2.4 Others.
      10.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.3.1 China
      2. 10.3.2 Japan
      3. 10.3.3 India
      4. 10.3.4 South Korea
      5. 10.3.5 Australia & NZ
      6. 10.3.6 ASEAN
      7. 10.3.7 Rest of Asia-Pacific
      10.4 Asia-Pacific Global Alcoholic Beverages Market – Opportunity Analysis Index, By Product Type, By Distribution Channel, and Country, 2024 - 2031
      10.5 Regional Trends Analysis
      10.6 Asia-Pacific Global Alcoholic Beverages Market Research Report - Company Profiles
      1. 10.6.1 Company 1 (China)
      2. 10.6.2 Company 2 (Japan)
      3. 10.6.3 Company 3 (Japan)
    11. Latin America Global Alcoholic Beverages Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 11.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.1.1 Beer
      2. 11.1.2 Wine
      3. 11.1.3 Spirits
      4. 11.1.4 Others
      11.2 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.2.1 Supermarkets & Hypermarkets
      2. 11.2.2 Online Retail
      3. 11.2.3 Liquor Stores
      4. 11.2.4 Others.
      11.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.3.1 Brazil
      2. 11.3.2 Mexico
      3. 11.3.3 Argentina
      4. 11.3.4 Peru
      5. 11.3.5 Colombia
      6. 11.3.6 Rest of Latin America
      11.4 Latin America Global Alcoholic Beverages Market – Opportunity Analysis Index, By Product Type, By Distribution Channel, and Country, 2024 - 2031
      11.5 Regional Trends Analysis
      11.6 Latin America Global Alcoholic Beverages Market Research Report - Company Profiles
      1. 11.6.1 Company 1 (Brazil)
      2. 11.6.2 Company 2 (Mexico)
      3. 11.6.3 Company 3 (Mexico)
    12. Middle East & Africa Global Alcoholic Beverages Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 12.1 By Product Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.1.1 Beer
      2. 12.1.2 Wine
      3. 12.1.3 Spirits
      4. 12.1.4 Others
      12.2 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.2.1 Supermarkets & Hypermarkets
      2. 12.2.2 Online Retail
      3. 12.2.3 Liquor Stores
      4. 12.2.4 Others.
      12.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.3.1 Saudi Arabia
      2. 12.3.2 UAE
      3. 12.3.3 South Africa
      4. 12.3.4 Egypt
      5. 12.3.5 Israel
      6. 12.3.6 Rest of Middle East and Africa
      12.4 Middle East & Africa Global Alcoholic Beverages Market – Opportunity Analysis Index, By Product Type, By Distribution Channel, and Country, 2024 - 2031
      12.5 Regional Trends Analysis
      12.6 Middle East & Africa Global Alcoholic Beverages Market Research Report - Company Profiles
      1. 12.6.1 Company 1 (Saudi Arabia)
      2. 12.6.2 Company 2 (UAE)
      3. 12.6.3 Company 3 (UAE)
    13. Competition Landscape
    1. 13.1 Strategic Dashboard of Top Market Players
      13.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 13.2.1 Alcoholic Beverages Market – Anheuser-Busch InBev
      2. 13.2.2 Diageo plc
      3. 13.2.3 Heineken N.V.
      4. 13.2.4 Pernod Ricard
      5. 13.2.5 Constellation Brands Inc.
      6. 13.2.6 Bacardi Limited
      7. 13.2.7 Molson Coors Beverage Company
      8. 13.2.8 Brown-Forman Corporation
      9. 13.2.9 Carlsberg Group
      10. 13.2.10 Beam Suntory Inc.
    14. Data Collection Method and Research Approach
    15. Principal Presumptions and Acronyms






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