Report Code : CVMI2412244 | Published Date : March 3, 2025
The global Alcoholic Spirits Market was valued at 1.2 trillion in 2023 and is projected to reach 1.8 trillion by 2031, growing at a CAGR of 5.2%. Key drivers include premiumization trends, craft spirit adoption, and emerging markets in Asia-Pacific.
2024 Market Breakthroughs
- Premiumization Surge:
- 25% growth in ultra-premium spirits, such as Japanese whisky and single-malt Scotch.
- Diageo’s “Rare & Limited” collection sales increased by 40% year over year.
- RTD (Ready-to-Drink) Expansion:
- Hard seltzers and canned cocktails are growing at an 18% CAGR.
- Sustainability Initiatives:
- Bacardi plans to roll out a 100% biodegradable bottle by 2025.
Market Drivers
1. Regulatory Tailwinds
- US TTB Label Approvals: Accelerated processing for craft distillers.
- EU Alcohol Tax Harmonization: Enhancing cross-border trade.
2. Consumer Trends
- Health-Conscious Choices: Low-ABV spirits are growing at a 12% CAGR.
- E-Commerce Boom: Online liquor sales have increased by 30% since 2022.
3. Emerging Markets
- India & China: Whisky demand rising at 8% annually.
Competitive Landscape
Company |
Market Share |
Flagship Innovation |
Strategic Edge |
Diageo |
22% |
Johnnie Walker Blue Label Ghost |
Luxury segment dominance |
Pernod Ricard |
18% |
Absolut Vodka Eco-Packaging |
Sustainability leadership |
Bacardi |
XX% |
Breezer RTD Tropical Flavors |
Gen Z targeting |
Emerging Disruptors:
- Flying Embers: Organic hard kombucha (over 200% growth).
- House of Suntory: Premiumization of Japanese whisky.
Market Segmentation
- By Type: Whisky (XX%), Vodka (25%), Gin (XX%).
- By Distribution: Off-trade (XX%), On-trade (XX%).
- By Region: North America (XX%), Europe (XX%), Asia-Pacific (25%).
Recent Developments (2024)
- March 2024: Diageo’s USD500M India distillery expansion.
- June 2024: Pernod Ricard’s AI-driven personalized cocktails.
Reasons To Buy

Scope

Key Players
- Alcoholic Spirits Market – Diageo plc
- Pernod Ricard
- Bacardi Limited
- Brown-Forman Corporation
- Beam Suntory Inc.
- Rémy Cointreau
- Campari Group
- Constellation Brands Inc.
- William Grant & Sons
- Edrington Group.
Global Alcoholic Spirits Market Report
- 1. Global Alcoholic Spirits Market Research Report
- 1.1 Study Objectives
- 1.2 Global Alcoholic Spirits Market - Overview
- 1.3 Reason to Read This Report
- 1.4 Methodology and Forecast Analysis
- 2.1 Global Alcoholic Spirits Market Research Report – Detailed Scope and Definitions
- 2.1.1 By Type
- 2.1.2 By Packaging
- 2.1.3 By Distribution Channel
- 2.1.4 By Region
- 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
- 3.2. Restraints – By Type, By Packaging, By Distribution Channel, By Country
- 3.3. Opportunities – By Type, By Packaging, By Distribution Channel, By Country
- 3.4. Trends – By Type, By Packaging, By Distribution Channel, By Country
- 3.5. PEST Analysis
- 3.6. Porters Five Rule Analysis
- 3.7. Company’s Share Analysis (CSA) by Region or By Country
- 3.8. Global Alcoholic Spirits Market Research Report – DROTs Impact Analysis
- 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
- 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
- 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.1 Whiskey
- 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.2 Vodka
- 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.3 Rum
- 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.4 Gin
- 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.5 Brandy
- 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.6 Tequila
- 5.6.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.6.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.6.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.6.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.7 Others
- 5.7.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.7.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.7.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.7.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.1 Bottles
- 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.2 Cans
- 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.3 Kegs
- 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.1 Retail
- 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.2 Online
- 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.3 Supermarkets
- 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.4 Others.
- 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 8.1 North America
- 8.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 8.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 8.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 8.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 8.2 Europe
- 8.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 8.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 8.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 8.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 8.3 Asia-Pacific
- 8.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 8.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 8.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 8.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 8.4 Latin America
- 8.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 8.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 8.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 8.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 8.5 Middle East & Africa
- 8.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 8.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 8.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 8.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 8.6 Global Alcoholic Spirits Market - Opportunity Analysis Index, By Type, By Packaging, By Distribution Channel, and Region, 2024 - 2031
- 9.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 9.1.1 Whiskey
- 9.1.2 Vodka
- 9.1.3 Rum
- 9.1.4 Gin
- 9.1.5 Brandy
- 9.1.6 Tequila
- 9.1.7 Others
- 9.2.1 Bottles
- 9.2.2 Cans
- 9.2.3 Kegs
- 9.3.1 Retail
- 9.3.2 Online
- 9.3.3 Supermarkets
- 9.3.4 Others.
- 9.4.1 United States
- 9.4.2 Canada
9.6 Regional Trends Analysis
9.7 North America Global Alcoholic Spirits Market Research Report - Company Profiles- 9.7.1 Company 1 (United States)
- 9.7.2 Company 2 (Canada)
- 9.7.3 Company 3 (Canada)
- 10.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 10.1.1 Whiskey
- 10.1.2 Vodka
- 10.1.3 Rum
- 10.1.4 Gin
- 10.1.5 Brandy
- 10.1.6 Tequila
- 10.1.7 Others
- 10.2.1 Bottles
- 10.2.2 Cans
- 10.2.3 Kegs
- 10.3.1 Retail
- 10.3.2 Online
- 10.3.3 Supermarkets
- 10.3.4 Others.
- 10.4.1 Germany
- 10.4.2 United Kingdom
- 10.4.3 France
- 10.4.4 Spain
- 10.4.5 Italy
- 10.4.6 Russia
- 10.4.7 Netherlands
- 10.4.8 Poland
- 10.4.9 Rest of Europe
10.6 Regional Trends Analysis
10.7 Europe Global Alcoholic Spirits Market Research Report - Company Profiles- 10.7.1 Company 1 (Germany)
- 10.7.2 Company 2 (United Kingdom)
- 10.7.3 Company 3 (United Kingdom)
- 11.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 11.1.1 Whiskey
- 11.1.2 Vodka
- 11.1.3 Rum
- 11.1.4 Gin
- 11.1.5 Brandy
- 11.1.6 Tequila
- 11.1.7 Others
- 11.2.1 Bottles
- 11.2.2 Cans
- 11.2.3 Kegs
- 11.3.1 Retail
- 11.3.2 Online
- 11.3.3 Supermarkets
- 11.3.4 Others.
- 11.4.1 China
- 11.4.2 Japan
- 11.4.3 India
- 11.4.4 South Korea
- 11.4.5 Australia & NZ
- 11.4.6 ASEAN
- 11.4.7 Rest of Asia-Pacific
11.6 Regional Trends Analysis
11.7 Asia-Pacific Global Alcoholic Spirits Market Research Report - Company Profiles- 11.7.1 Company 1 (China)
- 11.7.2 Company 2 (Japan)
- 11.7.3 Company 3 (Japan)
- 12.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 12.1.1 Whiskey
- 12.1.2 Vodka
- 12.1.3 Rum
- 12.1.4 Gin
- 12.1.5 Brandy
- 12.1.6 Tequila
- 12.1.7 Others
- 12.2.1 Bottles
- 12.2.2 Cans
- 12.2.3 Kegs
- 12.3.1 Retail
- 12.3.2 Online
- 12.3.3 Supermarkets
- 12.3.4 Others.
- 12.4.1 Brazil
- 12.4.2 Mexico
- 12.4.3 Argentina
- 12.4.4 Peru
- 12.4.5 Colombia
- 12.4.6 Rest of Latin America
12.6 Regional Trends Analysis
12.7 Latin America Global Alcoholic Spirits Market Research Report - Company Profiles- 12.7.1 Company 1 (Brazil)
- 12.7.2 Company 2 (Mexico)
- 12.7.3 Company 3 (Mexico)
- 13.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 13.1.1 Whiskey
- 13.1.2 Vodka
- 13.1.3 Rum
- 13.1.4 Gin
- 13.1.5 Brandy
- 13.1.6 Tequila
- 13.1.7 Others
- 13.2.1 Bottles
- 13.2.2 Cans
- 13.2.3 Kegs
- 13.3.1 Retail
- 13.3.2 Online
- 13.3.3 Supermarkets
- 13.3.4 Others.
- 13.4.1 Saudi Arabia
- 13.4.2 UAE
- 13.4.3 South Africa
- 13.4.4 Egypt
- 13.4.5 Israel
- 13.4.6 Rest of Middle East and Africa
13.6 Regional Trends Analysis
13.7 Middle East & Africa Global Alcoholic Spirits Market Research Report - Company Profiles- 13.7.1 Company 1 (Saudi Arabia)
- 13.7.2 Company 2 (UAE)
- 13.7.3 Company 3 (UAE)
- 14.1 Strategic Dashboard of Top Market Players
14.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)- 14.2.1 Alcoholic Spirits Market – Diageo plc
- 14.2.2 Pernod Ricard
- 14.2.3 Bacardi Limited
- 14.2.4 Brown-Forman Corporation
- 14.2.5 Beam Suntory Inc.
- 14.2.6 Rémy Cointreau
- 14.2.7 Campari Group
- 14.2.8 Constellation Brands Inc.
- 14.2.9 William Grant & Sons
- 14.2.10 Edrington Group.
16. Principal Presumptions and Acronyms