Report Code : CVMI2412249 | Published Date : March 3, 2025
The global Alternative Sweetener Market was valued at 22.5 billion in 2023 and is projected to reach 48.3 billion by 2031, growing at a CAGR of 9.8%. Rising diabetes prevalence, clean-label demand, and sugar reduction policies drive growth.
2024 Market Breakthroughs
- Next-Gen Stevia:
- PureCircle’s StarLeaf™ achieves zero bitterness with 95% purity.
- Cargill’s EverSweet® + ClearFlo™ enables a 1:1 sugar replacement in baking.
- Diabetic-Friendly Innovations:
- Sweegen’s Bestevia® LQ approved for keto/low-GI products.
- Monk Fruit + Allulose blends grow at 35% CAGR.
- Regulatory Wins:
- FDA GRAS status for Brazzein (Africa’s "sweet berry").
- EU approves Advantame for carbonated drinks.
Market Drivers
1. Health Consciousness
- 537 million diabetics globally (IDF 2024) boost demand.
- Clean-label movement: 68% of consumers avoid artificial sweeteners.
2. Sugar Reduction Policies
- UK Soft Drinks Levy: Reduced sugar content by 35% since 2018.
- Mexico’s Front-of-Pack Warnings: Stevia sales up 50% post-implementation.
3. Cost Parity Breakthroughs
- Allulose production costs drop 40% with enzymatic conversion.
- Stevia now 20% cheaper than aspartame.
Competitive Landscape
Company |
Market Share |
Flagship Product |
Strategic Edge |
Cargill |
25% |
EverSweet® (Stevia) |
1:1 sugar replacement tech |
Ingredion |
XX% |
Bestevia® (Monk Fruit) |
Diabetic-friendly blends |
Tate & Lyle |
XX% |
Dolcia Prima® (Allulose) |
Heat-stable formulations |
Emerging Disruptors:
- Amyris: Biofermented sweeteners (B2B revenue up 300%).
- Joywell Foods: Plant-based sweet proteins (Series B: USD25M).
Market Segmentation
- By Type:
- Natural (XX%): Stevia, monk fruit, allulose.
- Artificial (XX%): Aspartame, sucralose (declining at -3% CAGR).
- By Application:
- Beverages (45%): Carbonated drinks dominate.
- Food (XX%): Baking mixes, dairy.
- Pharma (XX%): Syrups, chewables.
- By Region:
- North America (XX%): Keto trend leader.
- Europe (XX%): Strict additive regulations.
- Asia-Pacific (25%): Stevia production hub.
Recent Developments (2024)
- March 2024: PepsiCo reformulates 60% of products with allulose.
- June 2024: EU bans aspartame in children’s foods.
Reasons To Buy

Scope

Key Players
- Alternative Sweetener Market – Cargill Incorporated
- Archer Daniels Midland Company
- Tate & Lyle PLC
- Ingredion Incorporated
- Roquette Frères
- Ajinomoto Co. Inc.
- Celanese Corporation
- DuPont de Nemours Inc.
- Stevia Corp.
- Südzucker AG (Beneo).
Global Alternative Sweetener Market Report
- 1. Global Alternative Sweetener Market Research Report
- 1.1 Study Objectives
- 1.2 Global Alternative Sweetener Market - Overview
- 1.3 Reason to Read This Report
- 1.4 Methodology and Forecast Analysis
- 2.1 Global Alternative Sweetener Market Research Report – Detailed Scope and Definitions
- 2.1.1 By Type
- 2.1.2 By Application
- 2.1.3 By Region
- 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
- 3.2. Restraints – By Type, By Application, By Country
- 3.3. Opportunities – By Type, By Application, By Country
- 3.4. Trends – By Type, By Application, By Country
- 3.5. PEST Analysis
- 3.6. Porters Five Rule Analysis
- 3.7. Company’s Share Analysis (CSA) by Region or By Country
- 3.8. Global Alternative Sweetener Market Research Report – DROTs Impact Analysis
- 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
- 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
- 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.1 Sugar Alcohols
- 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.2 High-Intensity Sweeteners
- 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.3 Low-Intensity Sweeteners
- 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 5.4 Natural Sweeteners
- 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.1 Food & Beverages
- 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.2 Pharmaceuticals
- 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 6.3 Cosmetics.
- 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.1 North America
- 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.2 Europe
- 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.3 Asia-Pacific
- 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.4 Latin America
- 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.5 Middle East & Africa
- 7.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
- 7.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
- 7.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
- 7.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
- 7.6 Global Alternative Sweetener Market - Opportunity Analysis Index, By Type, By Application, and Region, 2024 - 2031
- 8.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 8.1.1 Sugar Alcohols
- 8.1.2 High-Intensity Sweeteners
- 8.1.3 Low-Intensity Sweeteners
- 8.1.4 Natural Sweeteners
- 8.2.1 Food & Beverages
- 8.2.2 Pharmaceuticals
- 8.2.3 Cosmetics.
- 8.3.1 United States
- 8.3.2 Canada
8.5 Regional Trends Analysis
8.6 North America Global Alternative Sweetener Market Research Report - Company Profiles- 8.6.1 Company 1 (United States)
- 8.6.2 Company 2 (Canada)
- 8.6.3 Company 3 (Canada)
- 9.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 9.1.1 Sugar Alcohols
- 9.1.2 High-Intensity Sweeteners
- 9.1.3 Low-Intensity Sweeteners
- 9.1.4 Natural Sweeteners
- 9.2.1 Food & Beverages
- 9.2.2 Pharmaceuticals
- 9.2.3 Cosmetics.
- 9.3.1 Germany
- 9.3.2 United Kingdom
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Russia
- 9.3.7 Netherlands
- 9.3.8 Poland
- 9.3.9 Rest of Europe
9.5 Regional Trends Analysis
9.6 Europe Global Alternative Sweetener Market Research Report - Company Profiles- 9.6.1 Company 1 (Germany)
- 9.6.2 Company 2 (United Kingdom)
- 9.6.3 Company 3 (United Kingdom)
- 10.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 10.1.1 Sugar Alcohols
- 10.1.2 High-Intensity Sweeteners
- 10.1.3 Low-Intensity Sweeteners
- 10.1.4 Natural Sweeteners
- 10.2.1 Food & Beverages
- 10.2.2 Pharmaceuticals
- 10.2.3 Cosmetics.
- 10.3.1 China
- 10.3.2 Japan
- 10.3.3 India
- 10.3.4 South Korea
- 10.3.5 Australia & NZ
- 10.3.6 ASEAN
- 10.3.7 Rest of Asia-Pacific
10.5 Regional Trends Analysis
10.6 Asia-Pacific Global Alternative Sweetener Market Research Report - Company Profiles- 10.6.1 Company 1 (China)
- 10.6.2 Company 2 (Japan)
- 10.6.3 Company 3 (Japan)
- 11.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 11.1.1 Sugar Alcohols
- 11.1.2 High-Intensity Sweeteners
- 11.1.3 Low-Intensity Sweeteners
- 11.1.4 Natural Sweeteners
- 11.2.1 Food & Beverages
- 11.2.2 Pharmaceuticals
- 11.2.3 Cosmetics.
- 11.3.1 Brazil
- 11.3.2 Mexico
- 11.3.3 Argentina
- 11.3.4 Peru
- 11.3.5 Colombia
- 11.3.6 Rest of Latin America
11.5 Regional Trends Analysis
11.6 Latin America Global Alternative Sweetener Market Research Report - Company Profiles- 11.6.1 Company 1 (Brazil)
- 11.6.2 Company 2 (Mexico)
- 11.6.3 Company 3 (Mexico)
- 12.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
- 12.1.1 Sugar Alcohols
- 12.1.2 High-Intensity Sweeteners
- 12.1.3 Low-Intensity Sweeteners
- 12.1.4 Natural Sweeteners
- 12.2.1 Food & Beverages
- 12.2.2 Pharmaceuticals
- 12.2.3 Cosmetics.
- 12.3.1 Saudi Arabia
- 12.3.2 UAE
- 12.3.3 South Africa
- 12.3.4 Egypt
- 12.3.5 Israel
- 12.3.6 Rest of Middle East and Africa
12.5 Regional Trends Analysis
12.6 Middle East & Africa Global Alternative Sweetener Market Research Report - Company Profiles- 12.6.1 Company 1 (Saudi Arabia)
- 12.6.2 Company 2 (UAE)
- 12.6.3 Company 3 (UAE)
- 13.1 Strategic Dashboard of Top Market Players
13.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)- 13.2.1 Alternative Sweetener Market – Cargill Incorporated
- 13.2.2 Archer Daniels Midland Company
- 13.2.3 Tate & Lyle PLC
- 13.2.4 Ingredion Incorporated
- 13.2.5 Roquette Frères
- 13.2.6 Ajinomoto Co. Inc.
- 13.2.7 Celanese Corporation
- 13.2.8 DuPont de Nemours Inc.
- 13.2.9 Stevia Corp.
- 13.2.10 Südzucker AG (Beneo).
15. Principal Presumptions and Acronyms