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Market Size (latest)

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— vs. prior year

CAGR

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Forecast window: —

Forecast Period

2024–2031

Base years: 2019–2023

Coverage Depth

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The global Automotive Display Units Market was valued at USD 18.4 billion in 2023 and is projected to reach USD 32.7 billion by 2031, growing at a CAGR of 7.5%. This market is driven by the increasing demand for advanced infotainment systems, digital cockpits, and augmented reality (AR) vehicle displays.

2024 Market Breakthroughs

MicroLED Displays:
- Samsung's 10.2" MicroLED panels achieve a brightness of 5,000 nits for sunlight readability.
- Porsche's 2025 Taycan features curved MicroLED dashboards with a 240Hz refresh rate.
Transparent Displays:
- Panasonic's AR HUD 2.0 projects navigation onto windshield with 90% transparency.
- Hyundai's IONIQ 7 debuts side window displays for rear-seat entertainment.
Tactile Feedback:
- Bosch's NeoTouch integrates ultrasonic vibrations into touchscreens for button-like feel.
- Tesla's Model 3 Refresh introduces pressure-sensitive steering wheel displays.

Market Drivers

1. Digital Cockpit Revolution

65% of new cars now feature fully digital instrument clusters (vs. 35% in 2020).
Gen Z Demand: 78% of buyers prioritize large, high-resolution displays over analog gauges.

2. Safety Regulations

Euro NCAP 2025 awards points for eyes-on-road display systems.
NHTSA Guidelines limit touchscreen interactions requiring >2-second glances.

3. Luxury Differentiation

Mercedes' Hyperscreen (56") dominates the $100K+ vehicle segment.
Audi's OLED Taillights now feature customizable animations via display tech.

Competitive Landscape

Company	Market Share	Flagship Product	Strategic Edge
Samsung Display	28%	Automotive MicroLED Panels	Highest brightness (5,000 nits)
LG Display	XX%	P-OLED Flexible Displays	Best contrast ratio (1M:1)
Panasonic	XX%	AR HUD 2.0	Largest AR projection area

Emerging Disruptors:

Kyocera: Holographic Waveguide displays for AR windshields ($50M funding).
TactoTek: 3D-shaped displays with integrated buttons (Series C: $27M).

Market Segmentation

By Display Type:
- LCD (40%): Declining at -3% CAGR due to OLED competition.
- OLED (XX%): Fastest-growing (12% CAGR) for luxury vehicles.
- MicroLED (XX%): Emerging premium segment.
By Application:
- Instrument Clusters (30%): Digitalization driving growth.
- Center Stack (XX%): Larger screens for infotainment.
- HUDs (XX%): AR projections gaining traction.
By Region:
- Asia-Pacific (45%): Supply chain dominance (Samsung/LG).
- Europe (XX%): Luxury OEM hub (Mercedes/Audi).
- North America (XX%): Tesla-led minimalist designs.

Recent Developments (2024)

May 2024: BMW's Neue Klasse debuts full-width MicroLED dashboard.
July 2024: Tesla patents solar-powered self-cleaning displays.

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Key Players

Automotive Display Units Market – LG Display Co. Ltd.
Panasonic Corporation
Visteon Corporation
Continental AG
Nippon Seiki Co. Ltd.
Denso Corporation
Bosch Mobility Solutions
Magna International Inc.
Aptiv PLC
Valeo SA.

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Global Automotive Display Units Market Report

1. Global Automotive Display Units Market Research Report
1. 1.1 Study Objectives
2. 1.2 Global Automotive Display Units Market - Overview
3. 1.3 Reason to Read This Report
4. 1.4 Methodology and Forecast Analysis
2. Global Automotive Display Units Market Research Report - Preface
1. 2.1 Global Automotive Display Units Market Research Report – Detailed Scope and Definitions
  1. 2.1.1 By Type
  2. 2.1.2 By Application
  3. 2.1.3 By End-user Industry
  4. 2.1.4 By Region
3. Global Automotive Display Units Market Dynamics
1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
2. 3.2. Restraints – By Type, By Application, By End-user Industry, By Country
3. 3.3. Opportunities – By Type, By Application, By End-user Industry, By Country
4. 3.4. Trends – By Type, By Application, By End-user Industry, By Country
5. 3.5. PEST Analysis
6. 3.6. Porters Five Rule Analysis
7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
8. 3.8. Global Automotive Display Units Market Research Report – DROTs Impact Analysis
4. Global Automotive Display Units Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5. Global Automotive Display Units Market, By Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 5.1 Touch Screen
  1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
2. 5.2 Non-touch Screen
  1. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
6. Global Automotive Display Units Market, By Application, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 6.1 Infotainment Systems
  1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
2. 6.2 Instrument Clusters
  1. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
3. 6.3 Navigation
  1. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
7. Global Automotive Display Units Market, By End-user Industry, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 7.1 Automotive
  1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
2. 7.2 OEMs
  1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
3. 7.3 Aftermarket.
  1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
8. Global Automotive Display Units Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
1. 8.1 North America
  1. 8.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 8.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 8.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 8.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
2. 8.2 Europe
  1. 8.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 8.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 8.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 8.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
3. 8.3 Asia-Pacific
  1. 8.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 8.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 8.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 8.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
4. 8.4 Latin America
  1. 8.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 8.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 8.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 8.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
5. 8.5 Middle East & Africa
  1. 8.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
  2. 8.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
  3. 8.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
  4. 8.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
6. 8.6 Global Automotive Display Units Market - Opportunity Analysis Index, By Type, By Application, By End-user Industry, and Region, 2024 - 2031
9. North America Automotive Display Units Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 9.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 9.1.1 Touch Screen
  2. 9.1.2 Non-touch Screen
  9.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 9.2.1 Infotainment Systems
  2. 9.2.2 Instrument Clusters
  3. 9.2.3 Navigation
  9.3 By End-user Industry Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 9.3.1 Automotive
  2. 9.3.2 OEMs
  3. 9.3.3 Aftermarket.
  9.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 9.4.1 United States
  2. 9.4.2 Canada
  9.5 North America Global Automotive Display Units Market – Opportunity Analysis Index, By Type, By Application, By End-user Industry, and Country, 2024 - 2031
  9.6 Regional Trends Analysis
  9.7 North America Global Automotive Display Units Market Research Report - Company Profiles
  1. 9.7.1 Company 1 (United States)
  2. 9.7.2 Company 2 (Canada)
  3. 9.7.3 Company 3 (Canada)
10. Europe Automotive Display Units Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 10.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 10.1.1 Touch Screen
  2. 10.1.2 Non-touch Screen
  10.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 10.2.1 Infotainment Systems
  2. 10.2.2 Instrument Clusters
  3. 10.2.3 Navigation
  10.3 By End-user Industry Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 10.3.1 Automotive
  2. 10.3.2 OEMs
  3. 10.3.3 Aftermarket.
  10.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 10.4.1 Germany
  2. 10.4.2 United Kingdom
  3. 10.4.3 France
  4. 10.4.4 Spain
  5. 10.4.5 Italy
  6. 10.4.6 Russia
  7. 10.4.7 Netherlands
  8. 10.4.8 Poland
  9. 10.4.9 Rest of Europe
  10.5 Europe Global Automotive Display Units Market – Opportunity Analysis Index, By Type, By Application, By End-user Industry, and Country, 2024 - 2031
  10.6 Regional Trends Analysis
  10.7 Europe Global Automotive Display Units Market Research Report - Company Profiles
  1. 10.7.1 Company 1 (Germany)
  2. 10.7.2 Company 2 (United Kingdom)
  3. 10.7.3 Company 3 (United Kingdom)
11. Asia-Pacific Automotive Display Units Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 11.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 11.1.1 Touch Screen
  2. 11.1.2 Non-touch Screen
  11.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 11.2.1 Infotainment Systems
  2. 11.2.2 Instrument Clusters
  3. 11.2.3 Navigation
  11.3 By End-user Industry Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 11.3.1 Automotive
  2. 11.3.2 OEMs
  3. 11.3.3 Aftermarket.
  11.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 11.4.1 China
  2. 11.4.2 Japan
  3. 11.4.3 India
  4. 11.4.4 South Korea
  5. 11.4.5 Australia & NZ
  6. 11.4.6 ASEAN
  7. 11.4.7 Rest of Asia-Pacific
  11.5 Asia-Pacific Global Automotive Display Units Market – Opportunity Analysis Index, By Type, By Application, By End-user Industry, and Country, 2024 - 2031
  11.6 Regional Trends Analysis
  11.7 Asia-Pacific Global Automotive Display Units Market Research Report - Company Profiles
  1. 11.7.1 Company 1 (China)
  2. 11.7.2 Company 2 (Japan)
  3. 11.7.3 Company 3 (Japan)
12. Latin America Automotive Display Units Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 12.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 12.1.1 Touch Screen
  2. 12.1.2 Non-touch Screen
  12.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 12.2.1 Infotainment Systems
  2. 12.2.2 Instrument Clusters
  3. 12.2.3 Navigation
  12.3 By End-user Industry Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 12.3.1 Automotive
  2. 12.3.2 OEMs
  3. 12.3.3 Aftermarket.
  12.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 12.4.1 Brazil
  2. 12.4.2 Mexico
  3. 12.4.3 Argentina
  4. 12.4.4 Peru
  5. 12.4.5 Colombia
  6. 12.4.6 Rest of Latin America
  12.5 Latin America Global Automotive Display Units Market – Opportunity Analysis Index, By Type, By Application, By End-user Industry, and Country, 2024 - 2031
  12.6 Regional Trends Analysis
  12.7 Latin America Global Automotive Display Units Market Research Report - Company Profiles
  1. 12.7.1 Company 1 (Brazil)
  2. 12.7.2 Company 2 (Mexico)
  3. 12.7.3 Company 3 (Mexico)
13. Middle East & Africa Automotive Display Units Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
1. 13.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 13.1.1 Touch Screen
  2. 13.1.2 Non-touch Screen
  13.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 13.2.1 Infotainment Systems
  2. 13.2.2 Instrument Clusters
  3. 13.2.3 Navigation
  13.3 By End-user Industry Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 13.3.1 Automotive
  2. 13.3.2 OEMs
  3. 13.3.3 Aftermarket.
  13.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
  1. 13.4.1 Saudi Arabia
  2. 13.4.2 UAE
  3. 13.4.3 South Africa
  4. 13.4.4 Egypt
  5. 13.4.5 Israel
  6. 13.4.6 Rest of Middle East and Africa
  13.5 Middle East & Africa Global Automotive Display Units Market – Opportunity Analysis Index, By Type, By Application, By End-user Industry, and Country, 2024 - 2031
  13.6 Regional Trends Analysis
  13.7 Middle East & Africa Global Automotive Display Units Market Research Report - Company Profiles
  1. 13.7.1 Company 1 (Saudi Arabia)
  2. 13.7.2 Company 2 (UAE)
  3. 13.7.3 Company 3 (UAE)
14. Competition Landscape
1. 14.1 Strategic Dashboard of Top Market Players
  14.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
  1. 14.2.1 Automotive Display Units Market – LG Display Co. Ltd.
  2. 14.2.2 Panasonic Corporation
  3. 14.2.3 Visteon Corporation
  4. 14.2.4 Continental AG
  5. 14.2.5 Nippon Seiki Co. Ltd.
  6. 14.2.6 Denso Corporation
  7. 14.2.7 Bosch Mobility Solutions
  8. 14.2.8 Magna International Inc.
  9. 14.2.9 Aptiv PLC
  10. 14.2.10 Valeo SA.
15. Data Collection Method and Research Approach
16. Principal Presumptions and Acronyms

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Automotive Display Units Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis 2024 - 2031

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Global Automotive Display Units Market Report

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