Report Code : CVMI2501253 | Published Date : March 3, 2025

1 | Market Overview

Photocatalyst paints are advanced coatings containing photocatalytic nanoparticles, primarily titanium dioxide (TiO₂), which activate when exposed to light to degrade airborne pollutants, organic matter, and harmful gases such as NOx and VOCs. These paints are mainly applied to interior and exterior surfaces to maintain hygiene, promote air purification, and support energy-efficient building envelopes.

Their adoption is increasing in hospitals, schools, high-traffic urban areas, and green-certified buildings as a solution for passive air purification and antibacterial surfaces. In addition to their environmental benefits, these paints also provide aesthetic longevity by preventing mold, grime, and discoloration from sunlight exposure.

 

2 | Market Size and Forecast

Year

Market Value (USD Million)

Notes

2019

610

Driven by Asia-Pacific infrastructure boom

2024

840

CAGR 6.6% (2019–2024)

2031

1,590

Projected CAGR 9.4% (2024–2031)

 

3 | Primary Market Drivers

  • Rising demand for pollution-mitigating architectural products
  • Increasing prevalence of antimicrobial and anti-odor indoor coatings
  • Growing adoption in hospitals, transit stations, and schools
  • Smart city and sustainable building initiatives
  • Integration into building standards like LEED, BREEAM, and WELL

 

4 | Market Challenges

  • Higher price point compared to conventional paints
  • Limited photocatalytic efficiency under indoor lighting conditions
  • Durability and wash resistance in high-moisture environments
  • Regulatory testing lag for new photocatalytic compounds

 

5 | Competitive Landscape

Company

Est. 2024 Share

Competitive Strengths

Recent Move

Nippon Paint

20%

Market leader in APAC with antibacterial lines

Expanded anti-pollution paint lines for urban walls

Kansai Paint

17%

Indoor VOC-degrading technology

Released new photocatalyst range under Eco Clean brand

Jotun

14%

Marine-grade and high-humidity products

Developed algae-resistant outdoor paint with TiO₂ catalyst

AkzoNobel

12%

Global brand recognition in architectural paints

Added light-activated coating to Dulux Professional series

Others

37%

Niche and region-specific coating companies

Active in hotel, hospital, and heritage building applications

 

6 | Market Segmentation

By Formulation Type

  • Water-based Photocatalyst Paints
  • Solvent-based Photocatalyst Paints
  • Powder-based or Spray-on Coatings

 

By Application

  • Residential Buildings – 28%
  • Commercial Spaces – XX%
  • Healthcare & Education Facilities – XX%
  • Transportation Hubs – XX%
  • Others – XX%

 

By Functionality

  • Air Purification
  • Antibacterial & Antifungal
  • Self-cleaning & Deodorizing
  • Energy-saving Reflective Coating

 

7 | Regional Analysis

  • Asia-Pacific (45%) – High market activity in China, Japan, South Korea, and India
  • Europe (XX%) – Environmental standards and hospital retrofits drive demand
  • North America (XX%) – Green infrastructure and sustainable interior markets
  • Latin America (XX%) – Emerging applications in healthcare and public projects
  • Middle East & Africa (XX%) – Smart city pilots and climate-adaptive buildings

 

8 | Technology and Innovation

  • Hybrid coatings combining photocatalytic and antimicrobial agents
  • VOC-neutralizing indoor formulations for enclosed environments
  • Transparent and translucent variants for glass and decorative surfaces
  • High-reflectivity coatings integrated with smart lighting systems
  • AI-tuned pigment formulations for targeted light activation

 

9 | Regulatory Environment

Compliant with green building standards such as LEED v4, WELL v2, and EU Ecolabel. Subject to performance validation under ISO 22197 (air purification) and ASTM E2180 (antibacterial efficacy). Local approvals are required for use in hospitals and food-sensitive areas.

 

10 | Recent Developments (Q4 2023 – Q2 2025)

  • Q4 2023 – Kansai Paint introduced Eco Clean Ti Plus for subway terminals
  • Q1 2024 – Jotun tested marine-grade photocatalytic coatings in humid markets
  • Q4 2024 – AkzoNobel launched energy-efficient wall paint with NOx absorption
  • Q1 2025 – Nippon Paint partnered with city councils to trial anti-pollution murals

 

11 | Strategic Outlook

Photocatalyst paint manufacturers should expand into high-footfall public sectors and explore synergy with HVAC systems and IoT-enabled building sensors. Market success hinges on indoor activation efficiency, regulatory certification, and lifecycle performance claims.

 

12 | Methodology

Forecasts developed using paint sales data, environmental project adoption rates, and 90+ interviews with urban planners, architects, and procurement managers. Trends modeled using sustainability policy timelines and hospital refurbishment budgets.





Reasons To Buy

  





Scope

Image

Key Players

  • AkzoNobel N.V.  
  • PPG Industries, Inc.  
  • Sherwin‑Williams Company  
  • Nippon Paint Holdings Co., Ltd.  
  • BASF SE
  • Kansai Paint Co., Ltd.  
  • Asian Paints Limited  
  • Jotun Group
  • RPM International Inc.  
  • Sto SE & Co. KGaA  
  • 3M Company
  • TOTO Ltd.
  • Fujifilm Corporation
  • Axalta Coating Systems Ltd.  
  • Benjamin Moore & Co

Global Photocatalyst Paint Market Report

  1. 1. Global Photocatalyst Paint Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Global Photocatalyst Paint Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
    2. Global Photocatalyst Paint Market Research Report - Preface
    1. 2.1 Global Photocatalyst Paint Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Type
      2. 2.1.2 By Application
      3. 2.1.3 By Region
    3. Global Photocatalyst Paint Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Type, By Application, By Country
    3. 3.3. Opportunities – By Type, By Application, By Country
    4. 3.4. Trends – By Type, By Application, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Global Photocatalyst Paint Market Research Report – DROTs Impact Analysis
    4. Global Photocatalyst Paint Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. Global Photocatalyst Paint Market, By Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Titanium Dioxide
      1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 5.2 Zinc Oxide
      1. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 5.3 Others
      1. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Global Photocatalyst Paint Market, By Application, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Automotive
      1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 6.2 Industrial
      1. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 6.3 Architectural
      1. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 6.4 Others.
      1. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Global Photocatalyst Paint Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 North America
      1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 7.2 Europe
      1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 7.3 Asia-Pacific
      1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 7.4 Latin America
      1. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. 7.5 Middle East & Africa
      1. 7.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.6 Global Photocatalyst Paint Market - Opportunity Analysis Index, By Type, By Application, and Region, 2024 - 2031
    8. North America Global Photocatalyst Paint Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.1.1 Titanium Dioxide
      2. 8.1.2 Zinc Oxide
      3. 8.1.3 Others
      8.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.2.1 Automotive
      2. 8.2.2 Industrial
      3. 8.2.3 Architectural
      4. 8.2.4 Others.
      8.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 8.3.1 United States
      2. 8.3.2 Canada
      8.4 North America Global Photocatalyst Paint Market – Opportunity Analysis Index, By Type, By Application, and Country, 2024 - 2031
      8.5 Regional Trends Analysis
      8.6 North America Global Photocatalyst Paint Market Research Report - Company Profiles
      1. 8.6.1 Company 1 (United States)
      2. 8.6.2 Company 2 (Canada)
      3. 8.6.3 Company 3 (Canada)
    9. Europe Global Photocatalyst Paint Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 9.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.1.1 Titanium Dioxide
      2. 9.1.2 Zinc Oxide
      3. 9.1.3 Others
      9.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.2.1 Automotive
      2. 9.2.2 Industrial
      3. 9.2.3 Architectural
      4. 9.2.4 Others.
      9.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.3.1 Germany
      2. 9.3.2 United Kingdom
      3. 9.3.3 France
      4. 9.3.4 Spain
      5. 9.3.5 Italy
      6. 9.3.6 Russia
      7. 9.3.7 Netherlands
      8. 9.3.8 Poland
      9. 9.3.9 Rest of Europe
      9.4 Europe Global Photocatalyst Paint Market – Opportunity Analysis Index, By Type, By Application, and Country, 2024 - 2031
      9.5 Regional Trends Analysis
      9.6 Europe Global Photocatalyst Paint Market Research Report - Company Profiles
      1. 9.6.1 Company 1 (Germany)
      2. 9.6.2 Company 2 (United Kingdom)
      3. 9.6.3 Company 3 (United Kingdom)
    10. Asia-Pacific Global Photocatalyst Paint Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 10.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.1.1 Titanium Dioxide
      2. 10.1.2 Zinc Oxide
      3. 10.1.3 Others
      10.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.2.1 Automotive
      2. 10.2.2 Industrial
      3. 10.2.3 Architectural
      4. 10.2.4 Others.
      10.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.3.1 China
      2. 10.3.2 Japan
      3. 10.3.3 India
      4. 10.3.4 South Korea
      5. 10.3.5 Australia & NZ
      6. 10.3.6 ASEAN
      7. 10.3.7 Rest of Asia-Pacific
      10.4 Asia-Pacific Global Photocatalyst Paint Market – Opportunity Analysis Index, By Type, By Application, and Country, 2024 - 2031
      10.5 Regional Trends Analysis
      10.6 Asia-Pacific Global Photocatalyst Paint Market Research Report - Company Profiles
      1. 10.6.1 Company 1 (China)
      2. 10.6.2 Company 2 (Japan)
      3. 10.6.3 Company 3 (Japan)
    11. Latin America Global Photocatalyst Paint Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 11.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.1.1 Titanium Dioxide
      2. 11.1.2 Zinc Oxide
      3. 11.1.3 Others
      11.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.2.1 Automotive
      2. 11.2.2 Industrial
      3. 11.2.3 Architectural
      4. 11.2.4 Others.
      11.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.3.1 Brazil
      2. 11.3.2 Mexico
      3. 11.3.3 Argentina
      4. 11.3.4 Peru
      5. 11.3.5 Colombia
      6. 11.3.6 Rest of Latin America
      11.4 Latin America Global Photocatalyst Paint Market – Opportunity Analysis Index, By Type, By Application, and Country, 2024 - 2031
      11.5 Regional Trends Analysis
      11.6 Latin America Global Photocatalyst Paint Market Research Report - Company Profiles
      1. 11.6.1 Company 1 (Brazil)
      2. 11.6.2 Company 2 (Mexico)
      3. 11.6.3 Company 3 (Mexico)
    12. Middle East & Africa Global Photocatalyst Paint Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 12.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.1.1 Titanium Dioxide
      2. 12.1.2 Zinc Oxide
      3. 12.1.3 Others
      12.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.2.1 Automotive
      2. 12.2.2 Industrial
      3. 12.2.3 Architectural
      4. 12.2.4 Others.
      12.3 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.3.1 Saudi Arabia
      2. 12.3.2 UAE
      3. 12.3.3 South Africa
      4. 12.3.4 Egypt
      5. 12.3.5 Israel
      6. 12.3.6 Rest of Middle East and Africa
      12.4 Middle East & Africa Global Photocatalyst Paint Market – Opportunity Analysis Index, By Type, By Application, and Country, 2024 - 2031
      12.5 Regional Trends Analysis
      12.6 Middle East & Africa Global Photocatalyst Paint Market Research Report - Company Profiles
      1. 12.6.1 Company 1 (Saudi Arabia)
      2. 12.6.2 Company 2 (UAE)
      3. 12.6.3 Company 3 (UAE)
    13. Competition Landscape
    1. 13.1 Strategic Dashboard of Top Market Players
      13.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 13.2.1 Toto Ltd.
      2. 13.2.2 Kon Corporation
      3. 13.2.3 Mitsubishi Chemical Corporation
      4. 13.2.4 Sto SE & Co. KGaA
      5. 13.2.5 Advanced Materials-JTJ s.r.o.
    14. Data Collection Method and Research Approach
    15. Principal Presumptions and Acronyms



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