Horse Feed and Nutrition Market Size, Share, Trends 2031

Report Code : CVMI190520258 | Published Date : May 19, 2025

The Horse Feed and Nutrition Market is a dynamic segment of the global animal nutrition industry, focused on delivering tailored dietary solutions that support performance, wellness, and longevity in equines. As horses are increasingly viewed as athletes, companions, and investments, specialized feed products have become essential for meeting energy requirements, promoting digestive health, enhancing hoof strength, supporting immune response, and ensuring metabolic stability. In 2024, the global market is valued at USD 8.3 billion and is projected to reach USD 12.9 billion by 2031, growing at a CAGR of 6.4%. This growth is driven by rising awareness of equine nutrition science, increasing horse ownership, and expanding sports and leisure segments globally.

Key Market Drivers
1. Expansion of Equestrian Sports and Recreational Riding: A rising number of leisure riders and competitive equestrians is driving demand for specialized feed formulations.

2. Awareness of Nutritional Diseases: Conditions such as laminitis, colic, ulcers, metabolic syndrome, and poor hoof growth are directly influenced by dietary imbalances, which drives sales of scientifically formulated feed.

3. Shift Towards Natural and Functional Ingredients: Consumers are increasingly preferring feed that contains herbal blends, probiotics, and non-GMO grains, which reflects trends in human wellness.

4. Geriatric Horse Population Growth: Aging horses need targeted nutrition with joint support, digestibility enhancements, and lower starch content.

Market Segmentation
By Feed Type

Concentrates (Pelleted & Textured Feed) – 40%
Forage & Roughage (Hay Cubes, Alfalfa Pellets) – XX%
Supplements (Minerals, Vitamins, Electrolytes) – XX%
Mash and Specialty Senior Feeds – XX%
Treats and Functional Snacks – XX%

By Horse Type

Performance Horses (35%)
Leisure & Recreational Horses (XX%)
Senior Horses (XX%)
Foals & Broodmares (XX%)
Working and Draft Horses (10%)

By Ingredient Profile

Oats, Corn, Barley, Beet Pulp, Soybean Meal
Flaxseed, Molasses, Alfalfa
Organic Herbs, Probiotics, Prebiotics, Enzymes

By Region
North America (XX%) – High equine ownership and premium feed demand

Europe (30%) – Strong feed safety and quality standards
Asia-Pacific (XX%) – Expanding equestrian culture in China, India, Japan
Latin America and Others (XX%) – Growing horse breeding and riding demand in Brazil, UAE, and South Africa

Competitive Landscape
Major global feed manufacturers and equine-focused nutrition firms dominate the market with performance blends and holistic dietary programs:

Purina Animal Nutrition (Land O’Lakes) – Leading lines for sports, seniors, and weight management.
Cavalor – Premium performance and therapeutic feed used in FEI competition
Blue Seal/Kent Nutrition – Nutritionally balanced feed lines with veterinarian endorsements
Triple Crown Feed – Known for low-NSC formulas and forage-based senior diets
Dodson & Horrell – Europe’s trusted brand for breed-specific and leisure horse feeds

Emerging Trends

1. Precision Feeding Platforms: Digital tools providing individualized rations based on breed, activity, and health profile.

2. Gut Health and Microbiome Support: Use of yeast cultures, prebiotics, and postbiotics to enhance digestion and immunity.

3. Grain-Free and Low-Sugar Diets: Rising demand for starch-controlled feeds for metabolic and ulcer-prone horses.

4. Sustainable Packaging and Ingredient Sourcing: Use of recyclable materials and regionally grown, organic feed inputs.

Regulatory Landscape
Equine feed products are regulated for labeling, safety, and additive claims by authorities like the FDA (U.S.), EFSA (Europe), and FSSAI (India). Compliance with guidelines from AAFCO and FEDIAF ensures that feed meets established nutrition standards and does not include banned or harmful substances.

Reasons To Buy

Scope

Royal Horse
BASF SE
Chr. Hansen Holding A/S
Alltech
Cargill, Inc.

Horse Feed and Nutrition Market Report

1. Horse Feed and Nutrition Market Research Report

2. Horse Feed and Nutrition Market Research Report - Preface

3. Horse Feed and Nutrition Market Dynamics

4. Horse Feed and Nutrition Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031

5. Horse Feed and Nutrition Market, By Feed Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

6. Horse Feed and Nutrition Market, By Horse Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

7. Horse Feed and Nutrition Market, By Ingredient Profile, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

8. Horse Feed and Nutrition Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)

9. North America Horse Feed and Nutrition Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

10. Europe Horse Feed and Nutrition Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

11. Asia-Pacific Horse Feed and Nutrition Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

12. Latin America Horse Feed and Nutrition Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

13. Middle East and Africa Horse Feed and Nutrition Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)

14. Competition Landscape

15. Data Collection Method and Research Approach

16. Principal Presumptions and Acronyms