Saudi Arabia Frozen Bakery Market - By Product Type: Frozen Bread (pita, rolls, baguettes), Viennoiseries (croissants, Danish, puff pastries), Cakes & Muffins, Pizza Bases & Dough, Savoury Bakery (cheese bread, zaatar flatbread, sambousek); By Distribution Channel: Supermarkets & Hypermarkets, Discount Retailers, Online Delivery Platforms, HoReCa (Hotels, Restaurants, Cafés), Institutional (Airlines, Hospitals, Schools); By Target Segment: Urban Families, Young Professionals, Institutional Buyers
1 | Market Overview
Saudi Arabia’s frozen bakery market is steadily growing, driven by rapid urbanization, a flourishing hospitality sector, and increased demand for convenient food formats. The Kingdom’s economic diversification efforts under Vision 2030 are promoting retail expansion, tourism development, and foreign investment in foodservice—each contributing to the rising demand for frozen bread, pastries, pizza bases, and regional bakery items. With a young, digitally connected population and greater exposure to Western food culture, the consumption of frozen baked products is expected to accelerate across both retail and institutional segments.
2 | Market Size and Forecast
|
Year |
Market Value (USD Million) |
Notes |
|
2019 |
530 |
Historical baseline |
|
2024 |
745 |
Five-year CAGR 7.0% |
|
2031 |
1,360 |
Seven-year CAGR 9.1% |
KSA’s frozen bakery market is projected to nearly double between 2024 and 2031, led by demand from hypermarkets, hotels, cafés, and school catering programs.
3 | Key Market Drivers
4 | Market Challenges
5 | Competitive Landscape
The KSA frozen bakery market encompasses both local food giants and global bakery leaders, bolstered by retail private labels and regional distributors. Companies are increasingly localizing their offerings with halal certifications and flavor preferences.
Market Share Estimates (2024):
|
Company |
Estimated Market Share |
Distribution Focus |
|
Aryzta |
11% |
Hotels, QSRs, cafés – premium offerings |
|
Almarai |
10% |
Supermarkets and institutions – par-baked bread and regional baked goods |
|
Lantmännen Unibake |
9% |
International formats – croissants, Danish, pizza crusts |
|
Private Labels (Panda, Carrefour, Lulu) |
28% |
Value segment – frozen breads and puff pastries |
|
Regional/Local Players |
32% |
Flatbreads, manakeesh, traditional filled pastries |
|
Others (importers & niche brands) |
10% |
Specialised SKUs (vegan, high-protein, gluten-free) |
6 | Market Segmentation
By Product Type:
By Distribution Channel:
By Target Segment:
7 | Strategic Outlook
Growth will depend on deeper localization—such as creating frozen bakery lines inspired by traditional Saudi cuisine—and expanding energy-efficient cold storage. Collaborations with catering firms and school meal programs will help scale volume. New packaging technology (resealable, single-serve formats) can attract urban customers and reduce waste.
Need help?
Chat with our team in a minute.