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Saudi Arabia Frozen Bakery Products Market Size, Industry

Product Type: Kleeja, Luqaimat, Mutabbaq, Maamoul, Markook, Qursas, Others Distribution Channel: Supermarkets/Hypermarkets, Bakeries, Specialty Stores, Online Retail, Others End User: Retail Consumers, Cafés, Others

Report Code
CVMI24050425
Published
May 9, 2024
Last Updated
May 9, 2024
Coverage
Food and Beverages • Frozen Foods
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The Saudi frozen bakery market is projected to grow from SAR 2.1 billion (approx. USD 560 million) in 2024 to SAR 5.8 billion (USD 1.55 billion) by 2035, achieving a CAGR of 9.7%. This growth is fueled by:

1.1 Market Evolution Timeline

Period

Key Development

Impact

2017-2020

Basic frozen pita/paratha adoption

22% household penetration

2021-2024

Halal premium pastry launches

38% premium segment growth

2025-2030

Smart freezer infrastructure rollout

45% reduction in cold chain losses

1.2 Consumer Behavior Shifts

  • Expat Influence: European-style croissants now available in 47% of Riyadh households
  • Hospitality Demand: 5-star hotels source 68% of their bakery items from frozen
  • Ramadan Sales: Frozen kunafa dough experiences a 400% seasonal demand increase.

 

2. Growth Accelerators

2.1 Mega Trends Driving Adoption

  • Urban Working Women: 58% buy frozen breakfast items weekly
  • Tourism Boom: Over 30 million visitors annually boosting the bakery industry demand
  • Health Awareness: Sugar-free frozen options are growing at 21% YoY

 

2.2 Supply Chain Advancements

Technology

Adoption Rate

Impact

Solar-powered freezers

42% of retailers

35% energy cost reduction

Blockchain tracking

28% of brands

39% fewer expired goods

AI demand forecasting

19% of suppliers

27% less waste

2.3 Regulatory Support

  • SASO Halal Standards: Required for all frozen bakery products imports
  • Vision 2030 Subsidies: 18% rebate on local production facilities

 

3. Untapped Opportunities

3.1 Product Innovation Potential

  • Date-infused pastries: Aligning with national agriculture strategy
  • Camel Milk Croissants: Differentiating in the GCC markets
  • Iftar-ready products: Pre-portioned dough for Ramadan

 

3.2 White Space Analysis

Segment

Current Penetration

2035 Potential

Hyperlocal bakeries

12%

34%

Oil camp supplies

8%

27%

Airline catering

15%

39%
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