Saudi Arabia Frozen Food Market - By Product Type: Frozen Meat & Poultry, Frozen Vegetables & Fruits, Frozen Seafood, Ready-to-Eat Meals (Arab, Asian, Western), Frozen Snacks (samosas, fries, pies), Frozen Dairy (ice cream, yogurt); By Distribution Channel: Supermarkets & Hypermarkets, Discount Retailers, Online Grocery & Delivery Platforms, HoReCa (Hotels, Caterers, Restaurants), Institutional Buyers (Schools, Hospitals, Airlines); By Consumer Segment: Urban Households, Youth and Working Professionals, Catering & Institutional Buyers
1 | Market Overview
The frozen food market in the Kingdom of Saudi Arabia (KSA) is undergoing robust growth, bolstered by changing dietary habits, Vision 2030-driven retail reforms, and increasing demand for convenience-oriented meals. Saudi consumers are embracing frozen meat, ready meals, vegetables, seafood, and snacks due to their extended shelf life, consistent quality, and quick preparation. Rapid urbanisation, increased participation of women in the workforce, and a booming e-commerce sector are further accelerating frozen food adoption across residential and institutional sectors.
2 | Market Size and Forecast
|
Year |
Market Value (USD Million) |
Notes |
|
2019 |
1,580 |
Historical baseline |
|
2024 |
2,320 |
Five-year CAGR 8.0% |
|
2031 |
4,270 |
Seven-year CAGR 9.1% |
The market is projected to nearly double from 2024 to 2031, led by rapid growth in modern trade, school and hospital catering, and demand for halal-certified frozen products.
3 | Key Market Drivers
4 | Market Challenges
5 | Competitive Landscape
The KSA frozen food market is moderately consolidated, featuring strong local manufacturers alongside globally recognized brands. Supermarket-owned private labels are expanding their reach in both value and premium categories.
Market Share Estimates (2024):
|
Company |
Estimated Market Share |
Category Strengths |
|
Al Kabeer |
18% |
Frozen meat, snacks, and regional ready meals |
|
Al Islami Foods |
14% |
Halal-certified poultry, Middle Eastern frozen cuisine |
|
Sadia (BRF) |
13% |
Frozen chicken and processed meats – strong in foodservice |
|
Americana Foods |
11% |
Pan-Arab meals, broad product mix |
|
Private Labels (Panda, Carrefour, Lulu) |
26% |
Strong price-value SKUs |
|
Others (importers, startups, niche brands) |
18% |
Premium, organic, and clean-label offerings |
6 | Market Segmentation
By Product Type:
By Distribution Channel:
By Consumer Segment:
7 | Strategic Outlook
Future growth will be driven by regional production expansion, smart cold-chain investments, and private-label innovation tailored to halal, health-conscious, and value-seeking consumers. Suppliers should also localize packaging and flavor profiles for demographic subgroups while investing in energy-efficient logistics to manage long-term margins.
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