Report Code : CVMI060625 | Published Date : June 6, 2025

1 | Market Overview:

The frozen food market in Turkey is expanding rapidly, driven by changing dietary preferences, rising urbanisation, and the increasing need for time-saving meal solutions. Turkey’s dynamic young population and growing middle class are embracing frozen formats such as ready meals, vegetables, snacks, and meat products. Additionally, the surge in dual-income households and the growth of modern grocery retail and e-commerce platforms have helped push frozen food into mainstream shopping baskets. Government support for local cold chain infrastructure and export-oriented processing plants further fuels market development.

 

2 | Market Size and Forecast

Year

Market Value (USD Million)

Notes

2019

1,300

Historical baseline

2024

1,910

Five-year CAGR 7.9%

2031

3,430

Seven-year CAGR 8.6%

Turkey’s frozen food market is set to more than double by 2031, led by growth in convenience-driven segments and export-grade production capabilities.

 

3 | Key Market Drivers

  • Urban Living & Time Pressure: Ready-to-eat and quick-heat frozen meals appeal to busy professionals and families.
  • Retail & E-commerce Growth: Chains like Migros, CarrefourSA, and Getir expand frozen assortment across offline and online channels.
  • Youth Consumption: Turkey’s under-35 demographic prefers frozen pizza, fries, and international ready meals.
  • Export Hub Emergence: Turkish producers are becoming regional suppliers of halal-certified and Mediterranean-style frozen goods.

 

4 | Market Challenges

  • reshness Bias: Traditional consumer mindset in rural regions continues to favour fresh, unpackaged food.
  • Price Sensitivity: Inflation and economic volatility affect demand for non-essential frozen SKUs.
  • Storage Costs: Rising energy prices and cold chain management costs burden suppliers.

 

5 | Competitive Landscape
The market is highly competitive, with a mix of local giants, international brands, and fast-growing private label offerings. Export-oriented firms are gaining ground domestically through scale and innovation.

Market Share Estimates (2024):

Company

Estimated Market Share

Key Strengths

SuperFresh

25%

Pioneering brand in frozen pizza, vegetables, and pastries

Penguen Gıda

18%

Strong in vegetables and export-oriented production

Kerevitaş

16%

Diversified portfolio including meat, seafood, and ready meals

Private Labels (Migros, A101, BİM)

27%

Competitive pricing, national reach

International Brands & Niche Importers

14%

Focused on premium, global flavours

 

6 | Market Segmentation
By Product Type:

  • Frozen Vegetables & Fruits
  • Frozen Meat & Poultry
  • Frozen Fish & Seafood
  • Ready-to-Eat Meals (local, international)
  • Frozen Snacks (fries, pizza, börek, pastries)
  • Frozen Dairy (ice cream, desserts)

 

By Distribution Channel:

  • Hypermarkets & Supermarkets
  • Discount Stores (BİM, A101, Şok)
  • Online Grocery Apps (Getir, Migros Sanal Market)
  • HoReCa (Hotels, Restaurants, Institutional Buyers)

 

By Consumer Segment:

  • Young Urban Consumers
  • Working-Class Families
  • Export-Grade Institutional Buyers

 

7 | Strategic Outlook
Producers should focus on value-added convenience and invest in flavour localisation (e.g., spicy börek, Anatolian-style meals). Expanding energy-efficient cold chains and offering family-size SKUs will meet evolving demand. Private label partnerships and sustainable packaging innovation will enhance competitive edge.





Reasons To Buy

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Scope

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Key Players

  • Nestlé
  • Unilever
  • Bonduelle
  • Frigo System Ltd
  • Franco Foods S.A.
  • Kaledonya Frozen Food Ltd.
  • Yes Farmers
  • FRUVE Natural Foods
  • Soğuksan Cooling Ltd.
  • IE Cooling Ltd.

 

Turkey Frozen Food Market Report

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  1. 1. Turkey Frozen Food Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Turkey Frozen Food Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. Turkey Frozen Food Market Research Report - Preface
    1. 2.1 Turkey Frozen Food Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type
      2. 2.1.2 By Distribution Channel
      3. 2.1.3 By Consumer Segment
      4. 2.1.4 By Region
  3. 3. Turkey Frozen Food Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    3. 3.3. Opportunities – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    4. 3.4. Trends – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Turkey Frozen Food Market Research Report – DROTs Impact Analysis
    1. 4. Turkey Frozen Food Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    2. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    4. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    5. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 5. Turkey Frozen Food Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Frozen Vegetables & Fruits
    2. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 5.2 Frozen Meat & Poultry
    7. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 5.3 Frozen Fish & Seafood
    12. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 5.4 Ready-to-Eat Meals (local
    17. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 5.5 international)
    22. 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    26. 5.6 Frozen Snacks (fries
    27. 5.6.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    28. 5.6.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    29. 5.6.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    30. 5.6.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    31. 5.7 pizza
    32. 5.7.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    33. 5.7.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    34. 5.7.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    35. 5.7.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    36. 5.8 börek
    37. 5.8.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    38. 5.8.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    39. 5.8.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    40. 5.8.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    41. 5.9 pastries)
    42. 5.9.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    43. 5.9.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    44. 5.9.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    45. 5.9.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    46. 5.10 Frozen Dairy (ice cream
    47. 5.10.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    48. 5.10.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    49. 5.10.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    50. 5.10.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    51. 5.11 desserts)
    52. 5.11.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    53. 5.11.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    54. 5.11.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    55. 5.11.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Turkey Frozen Food Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Hypermarkets & Supermarkets
    2. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 6.2 Discount Stores (BİM
    7. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 6.3 A101
    12. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 6.4 Şok)
    17. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 6.5 Online Grocery Apps (Getir
    22. 6.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 6.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 6.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 6.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    26. 6.6 Migros Sanal Market
    27. 6.6.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    28. 6.6.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    29. 6.6.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    30. 6.6.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    31. 6.7 HoReCa (Hotels
    32. 6.7.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    33. 6.7.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    34. 6.7.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    35. 6.7.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    36. 6.8 Restaurants
    37. 6.8.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    38. 6.8.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    39. 6.8.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    40. 6.8.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    41. 6.9 Institutional Buyers)
    42. 6.9.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    43. 6.9.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    44. 6.9.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    45. 6.9.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Turkey Frozen Food Market, By Consumer Segment, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Young Urban Consumers
    2. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.2 Working-Class Families
    7. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 7.3 Export-Grade Institutional Buyers
    12. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 8. Turkey Frozen Food Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 Turkey Frozen Food Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, By Consumer Segment, and Region, 2024 - 2031
  1. 9. Competition Landscape
    1. 9.1 Strategic Dashboard of Top Market Players
    2. 9.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 9.2.1 Nestlé
      2. 9.2.2 Unilever
      3. 9.2.3 Bonduelle
      4. 9.2.4 Frigo System Ltd
      5. 9.2.5 Franco Foods S.A.
      6. 9.2.6 Kaledonya Frozen Food Ltd.
      7. 9.2.7 Yes Farmers
      8. 9.2.8 FRUVE Natural Foods
      9. 9.2.9 Soğuksan Cooling Ltd.
      10. 9.2.10 IE Cooling Ltd.
  1. 10. Data Collection Method and Research Approach
  1. 11. Principal Presumptions and Acronyms