Report Code : CVMI0706251 | Published Date : June 7, 2025

1 | Market Overview
The frozen bakery market in the United Arab Emirates (UAE) is rapidly growing, driven by increasing tourism, busy urban lifestyles, a multicultural population, and a thriving hospitality sector. Consumers increasingly favor frozen breads, croissants, pastries, muffins, and par-baked pizza bases due to their convenience, shelf stability, and consistent quality. The UAE’s role as a food logistics hub and early adopter of food tech further bolsters market development. Frozen bakery items are becoming more visible across supermarkets, cafés, airlines, and catering channels.

 

2 | Market Size and Forecast

Year

Market Value (USD Million)

Notes

2019

430

Historical baseline

2024

610

Five-year CAGR 7.2%

2031

1,140

Seven-year CAGR 9.2%

The market is projected to nearly double by 2031, driven by growth in foodservice, airport catering, and retail diversification.

 

3 | Key Market Drivers

  • Tourism and Hospitality Strength: Demand from hotels, airports, cafés, and catering firms drives volume.
  • Expat Lifestyle: Consumers from diverse culinary cultures embrace frozen bakery for convenience and familiarity.
  • Retail & Online Growth: Supermarkets like Carrefour, Lulu, and Choithrams are expanding frozen bakery sections.
  • Westernisation & Premiumisation: Demand is growing for gourmet bakery items, clean-label SKUs, and single-serve formats.

 

4 | Market Challenges

  • Perception of Freshness: Some consumers still associate frozen with lower quality.
  • Energy and Storage Costs: Premium cold storage needs increase operational costs.
  • High Import Dependency: Many premium frozen bakery items are imported from Europe.

 

5 | Competitive Landscape
The UAE frozen bakery market is moderately consolidated, with leading global suppliers, local food companies, and retailer-owned private labels competing across B2B and B2C channels.

Market Share Estimates (2024):

Company

Estimated Market Share

Strength

Aryzta

13%

Strong foodservice ties, gourmet pastries

Lantmännen Unibake

11%

Croissants and par-baked bread for cafés and hotels

IFFCO

9%

Local manufacturing, institutional and airline supply

Private Labels (Carrefour, Lulu, Spinneys)

30%

Price-effective, wide assortment

Regional Producers & Distributors

27%

Flatbreads, savoury snacks, localised SKUs

Others (importers, niche brands)

10%

Vegan, gluten-free, organic formats

 

6 | Market Segmentation
By Product Type:

  • Frozen Bread (baguettes, rolls, sandwich loaves)
  • Viennoiseries (croissants, Danish, puff pastries)
  • Cakes & Muffins (cupcakes, loaf cakes, chocolate muffins)
  • Pizza Bases & Dough
  • Savoury Pastries (manakeesh, stuffed dough, cheese bites)

 

By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Delivery Platforms
  • HoReCa (Hotels, Restaurants, Airlines, Catering)

 

By Consumer Segment:

  • Urban Families
  • Working Professionals
  • Institutional Buyers
  • Multinational QSRs & Airlines

 

7 | Strategic Outlook

Market growth will be sustained by continued investment in B2B foodservice supply chains, locally manufactured private labels, and product innovations that target health-conscious and culturally diverse consumers. The expansion of sustainable packaging and solar-powered cold logistics is expected to enhance operational competitiveness.





Reasons To Buy

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Scope

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Key Players

  • Al Islami Foods
  • IFFCO Group
  • Americana Group
  • Switz Group
  • Al Areesh
  • Al Kabeer Group
  • Al Maya Group
  • Almarai
  • General Mills Inc.
  • Aryzta AG

 

UAE Frozen Bakery Market Report

 

  1. 1. UAE Frozen Bakery Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 UAE Frozen Bakery Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. UAE Frozen Bakery Market Research Report - Preface
    1. 2.1 UAE Frozen Bakery Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type
      2. 2.1.2 By Distribution Channel
      3. 2.1.3 By Consumer Segment
      4. 2.1.4 By Region
  3. 3. UAE Frozen Bakery Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    3. 3.3. Opportunities – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    4. 3.4. Trends – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. UAE Frozen Bakery Market Research Report – DROTs Impact Analysis
  1. 4. UAE Frozen Bakery Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 5. UAE Frozen Bakery Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Frozen Bread (baguettes, rolls, sandwich loaves)
    2. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 5.2 Viennoiseries (croissants, Danish, puff pastries)
    7. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 5.3 Cakes & Muffins (cupcakes, loaf cakes, chocolate muffins)
    12. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 5.4 Pizza Bases & Dough
    17. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 5.5 Savoury Pastries (manakeesh, stuffed dough, cheese bites)
    22. 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. UAE Frozen Bakery Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Supermarkets & Hypermarkets
    2. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 6.2 Convenience Stores
    7. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 6.3 Online Delivery Platforms
    12. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 6.4 HoReCa (Hotels, Restaurants, Airlines, Catering)
    17. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. UAE Frozen Bakery Market, By Consumer Segment, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Urban Families
    2. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.2 Working Professionals
    7. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 7.3 Institutional Buyers
    12. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 7.4 Multinational QSRs & Airlines
    17. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 8. UAE Frozen Bakery Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 UAE Frozen Bakery Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, By Consumer Segment, and Region, 2024 - 2031
  1. 9. Competition Landscape
    1. 9.1 Strategic Dashboard of Top Market Players
    2. 9.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 9.2.1 Al Islami Foods
      2. 9.2.2 IFFCO Group
      3. 9.2.3 Americana Group
      4. 9.2.4 Switz Group
      5. 9.2.5 Al Areesh
      6. 9.2.6 Al Kabeer Group
      7. 9.2.7 Al Maya Group
      8. 9.2.8 Almarai
      9. 9.2.9 General Mills Inc.
  1. 10. Data Collection Method and Research Approach
  1. 11. Principal Presumptions and Acronyms