Report Code : CVMI07062510 | Published Date : June 7, 2025

1 | Market Overview

The United Kingdom’s frozen bakery market continues to thrive due to busy lifestyles, a strong foodservice culture, and growing consumer acceptance of premium frozen goods. Frozen bread, pastries, pizza bases, and desserts have become staples in both households and commercial kitchens. Growth is increasingly driven by interest in clean-label options, gluten-free products, and reduced-waste formats. The expanding presence of discounters and demand for high-quality thaw-and-serve solutions are reshaping frozen bakery retail in the UK.

 

2 | Market Size and Forecast

Year

Market Value (USD Billion)

Notes

2019

2.4

Historical benchmark

2024

3.1

Five-year CAGR 5.3%

2031

4.8

Seven-year CAGR 6.5%

Steady growth is forecast, fuelled by growth in food-on-the-go options, institutional demand, and innovation in premium frozen bakery formats.

 

3 | Key Market Drivers

  • Convenience & Quality Balance: Frozen bakery allows cafés and retailers to serve consistent, high-quality products with minimal prep.
  • Health & Dietary Trends: Demand is rising for gluten-free, low-carb, and plant-based frozen bakery SKUs.
  • Retail Channel Support: Supermarkets, discounters, and delivery apps are enhancing frozen product visibility and diversity.
  • Foodservice Reliance: Caterers, hotels, and schools depend on frozen bakery for menu standardisation and reduced waste.

 

4 | Market Challenges

  • Freshness Stigma: Some UK consumers still associate frozen baked goods with lower quality.
  • Import Dependence: A significant share of premium frozen bakery is imported from continental Europe.
  • Energy & Storage Costs: Cold storage logistics are costly, especially amid rising UK energy prices.

 

5 | Competitive Landscape

The market is moderately consolidated with strong domestic players, European import brands, and growing private-label penetration.

Market Share Estimates (2024):

Company

Estimated Market Share

Specialisation

Aryzta

15%

European-style pastries, bread for QSRs and foodservice

Lantmännen Unibake

13%

Pizza bases, par-baked loaves, croissants

Iceland Foods

12%

Private-label frozen bakery in retail

Private Labels (Tesco, Sainsbury’s, Aldi)

35%

Value-led family offerings, including savoury pies and rolls

Others (startups, niche imports)

25%

Vegan, allergen-free, and premium artisanal items

 

6 | Market Segmentation
By Product Type:

  • Frozen Bread & Rolls (seeded, sliced, ciabatta)
  • Viennoiseries (croissants, pain au chocolat, puff pastries)
  • Cakes & Muffins
  • Pizza Bases & Dough
  • Savoury Bakery (sausage rolls, Cornish pasties, pies)

 

By Distribution Channel:

  • Supermarkets & Hypermarkets (Tesco, Asda, Sainsbury’s)
  • Discount Retailers (Aldi, Lidl)
  • Online Grocery (Ocado, Tesco.com, Amazon Fresh)
  • Foodservice & Institutional Catering (schools, hotels, cafés)

 

By Consumer Segment:

  • Young Professionals & Commuters
  • Family Households
  • Foodservice Operators
  • Health-Focused Shoppers

 

7 | Strategic Outlook

Retailers and brands must focus on better-for-you positioning, portion control, and regional preferences (e.g., savoury pies and brioche rolls). Localisation, sustainability in packaging, and expansion of bakery items for food-on-the-go will be critical to maintaining momentum.





Reasons To Buy

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Scope

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Key Players

  • Warburtons
  • Greggs
  • Hovis Ltd
  • Premier Foods
  • Aryzta AG
  • Lantmännen Unibake
  • General Mills Inc.
  • Rich Products Corporation
  • Dawn Foods
  • Bridor

 

UK Frozen Bakery Market Report

 

  1. 1. UK Frozen Bakery Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 UK Frozen Bakery Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
  2. 2. UK Frozen Bakery Market Research Report - Preface
    1. 2.1 UK Frozen Bakery Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Product Type
      2. 2.1.2 By Distribution Channel
      3. 2.1.3 By Consumer Segment
      4. 2.1.4 By Region
  3. 3. UK Frozen Bakery Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    3. 3.3. Opportunities – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    4. 3.4. Trends – By Product Type, By Distribution Channel, By Consumer Segment, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. UK Frozen Bakery Market Research Report – DROTs Impact Analysis
    1. 4. UK Frozen Bakery Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    2. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    4. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    5. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 5. UK Frozen Bakery Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Frozen Bread & Rolls (seeded, sliced, ciabatta)
    2. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 5.2 Viennoiseries (croissants, pain au chocolat, puff pastries)
    7. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 5.3 Cakes & Muffins
    12. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 5.4 Pizza Bases & Dough
    17. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    21. 5.5 Savoury Bakery (sausage rolls, Cornish pasties, pies)
    22. 5.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    23. 5.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    24. 5.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    25. 5.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. UK Frozen Bakery Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Supermarkets & Hypermarkets (Tesco, Asda, Sainsbury’s)
    2. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 6.2 Discount Retailers (Aldi, Lidl)
    7. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 6.3 Online Grocery (Ocado, Tesco.com, Amazon Fresh)
    12. 6.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 6.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 6.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 6.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 6.4 Foodservice & Institutional Catering (schools, hotels, cafés)
    17. 6.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 6.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 6.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 6.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. UK Frozen Bakery Market, By Consumer Segment, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Young Professionals & Commuters
    2. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    3. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    4. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    5. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 7.2 Family Households
    7. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    8. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    9. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    10. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    11. 7.3 Foodservice Operators
    12. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    13. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    14. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    15. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    16. 7.4 Health-Focused Shoppers
    17. 7.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    18. 7.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
    19. 7.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
    20. 7.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
  1. 8. UK Frozen Bakery Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 UK Frozen Bakery Market - Opportunity Analysis Index, By Product Type, By Distribution Channel, By Consumer Segment, and Region, 2024 - 2031
  1. 9. Competition Landscape
    1. 9.1 Strategic Dashboard of Top Market Players
    2. 9.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 9.2.1 Warburtons
      2. 9.2.2 Greggs
      3. 9.2.3 Hovis Ltd
      4. 9.2.4 Premier Foods
      5. 9.2.5 Aryzta AG
      6. 9.2.6 Lantmännen Unibake
      7. 9.2.7 General Mills Inc.
      8. 9.2.8 Rich Products Corporation
      9. 9.2.9 Dawn Foods
      10. 9.2.10 Bridor
  1. 10. Data Collection Method and Research Approach
  1. 11. Principal Presumptions and Acronyms