Report Code : CVMI2501139 | Published Date : March 3, 2025

The Global Lozenges Market is experiencing a paradigm shift, evolving from simple throat soothing products to sophisticated drug delivery systems and functional confectionery. Valued at USD 5.8 billion in 2023, the market is projected to grow at a CAGR of 6.9%, reaching USD 9.9 billion by 2031. This comprehensive analysis examines the key factors driving this transformation, including technological advancements in slow-release formulations, the growing preference for convenient OTC medication formats, and the rising demand for functional lozenges that combine therapeutic benefits with pleasurable consumption experiences.

Three fundamental trends are reshaping the market: the pharmaceutical industry's increasing adoption of lozenge-based drug delivery for systemic absorption, the confectionery sector's innovation in functional ingredients, and consumers' growing health consciousness that favors preventive and therapeutic lozenge formats. This report offers an in-depth evaluation of formulation technologies, therapeutic applications, and consumer preference dynamics across key geographic markets and demographic segments.

2. Market Overview

2.1 Market Definition & Scope

The lozenges market encompasses slow-dissolving oral dosage forms designed for:

  • Therapeutic Applications (XX% market share)
    • Cough/cold relief
    • Smoking cessation
    • Oral health
    • Systemic drug delivery
  • Functional Confectionery (XX%)
    • Vitamin/mineral fortification
    • Energy/alertness enhancement
    • Probiotic delivery
    • Stress relief formulations

Key product characteristics:

  • Medicated vs. non-medicated
  • Sugar-free vs. traditional
  • Conventional vs. exotic flavors
  • Single-active vs. multi-active formulations

2.2 Market Size & Forecast (2023-2031)

  • 2023 Market Size: USD 5.8 Billion
  • 2031 Projected Size: USD 9.9 Billion
  • CAGR: 6.9%
  • Unit Sales: 85 billion pieces (2023) → 135 billion pieces (2031)

2.3 Key Market Segments

By Product Type:

  1. Medicated Lozenges (55% share)
    • Antitussives/expectorants (XX%)
    • Antiseptic/analgesic (XX%)
    • Nicotine replacement (XX%)
    • Other medicated (XX%)
  2. Functional Lozenges (XX%)
    • Vitamin/mineral (XX%)
    • Herbal/botanical (XX%)
    • Probiotic (XX%)
    • Other functional (15%)

By Distribution Channel:

  • Pharmacies/Drug Stores (45%)
  • Supermarkets/Hypermarkets (XX%)
  • Online Retail (XX%)
  • Other Channels (10%)

By Region:

  • North America (35%)
  • Europe (XX%)
  • Asia-Pacific (XX%)
  • Rest of World (XX%)

3. Market Dynamics

3.1 Market Drivers

1. Self-Medication Trend

  • 65% of consumers prefer OTC for minor ailments
  • 40% growth in pharmacist-recommended lozenges

2. Smoking Cessation Demand

  • 25 million smokers attempting to quit annually
  • Third-generation nicotine lozenges gaining share

3. Pharmaceutical Innovation

  • Buccal absorption for systemic delivery
  • Combo products (e.g., pain+anti-inflammatory)

4. Functional Confectionery Boom

  • 50% of consumers seek health benefits from snacks
  • CBD-infused relaxation lozenges trending

3.2 Market Challenges

1. Regulatory Hurdles

  • Varying classifications (drug vs. supplement)
  • Health claim restrictions in key markets

2. Sugar-Free Formulation Issues

  • Aftertaste problems with alternative sweeteners
  • Texture/stability challenges

3. Counterfeit Products

  • 15% market penetration of fake medicated lozenges
  • Online marketplace vulnerabilities

3.3 Market Trends

1. Targeted Release Technologies

  • Multi-layer designs for sequential release
  • pH-sensitive formulations

2. Premiumization

  • Organic ingredients
  • Exotic flavor profiles
  • Luxury packaging

3. Pediatric-Focused Innovations

  • Character-shaped lozenges
  • Mild flavor options
  • Lower-dose formulations

4. Competitive Landscape

4.1 Market Share Analysis

Company

Market Share

Key Brands

Strategic Focus

GlaxoSmithKline

18%

Strepsils, Nicorette

OTC pharmaceutical

Reckitt Benckiser

15%

Mucinex, Clearasil

Medicated expansion

Perrigo

12%

Store-brand leader

Private label

Halls (Mondelez)

10%

Halls, Clorets

Functional confectionery

Ricola

8%

Herbals

Natural positioning

4.2 Emerging Players

  • Zarbee's Naturals: Pediatric-focused (35% growth)
  • Verdant: CBD-infused relaxation
  • Olly: Vitamin gummy-lozenge hybrids

4.3 Recent Developments (2024)

  • GSK launched cannabis-derived sore throat lozenge
  • Perrigo acquired private label manufacturer
  • Halls introduced immunity-boosting functional line

5. Regional Analysis

5.1 North America (35%)

  • US dominates with innovative formats
  • Canada leading in natural/herbal adoption

5.2 Europe (XX%)

  • Germany/UK key markets for medicated
  • Switzerland herbal tradition stronghold

5.3 Asia-Pacific (XX%)

  • China fastest-growing at 9% CAGR
  • India Ayurvedic lozenge expansion

6. Future Outlook

6.1 Short-Term Projections (2025)

  • 20% market share for CBD-infused products
  • Personalized lozenges via 3D printing

6.2 Medium-Term Outlook (2027)

  • 50% penetration of sugar-free in medicated
  • Smart lozenges with sensors emerging

6.3 Long-Term Forecast (2031)

  • Mainstream adoption of prescription lozenges
  • Nutrigenomic formulations personalized to DNA




Reasons To Buy

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Scope

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Key Players

Global Lozenges Market Report

Global Lozenges Market Report

  1. 1. Global Lozenges Market Research Report
    1. 1.1 Study Objectives
    2. 1.2 Global Lozenges Market - Overview
    3. 1.3 Reason to Read This Report
    4. 1.4 Methodology and Forecast Analysis
    2. Global Lozenges Market Research Report - Preface
    1. 2.1 Global Lozenges Market Research Report – Detailed Scope and Definitions
      1. 2.1.1 By Type
      2. 2.1.2 By Application
      3. 2.1.3 By Distribution Channel
      4. 2.1.4 By Region
    3. Global Lozenges Market Dynamics
    1. 3.1. Drivers - Macro-Economic Based, Supply Side, and Demand Side Drivers
    2. 3.2. Restraints – By Type, By Application, By Distribution Channel, By Country
    3. 3.3. Opportunities – By Type, By Application, By Distribution Channel, By Country
    4. 3.4. Trends – By Type, By Application, By Distribution Channel, By Country
    5. 3.5. PEST Analysis
    6. 3.6. Porters Five Rule Analysis
    7. 3.7. Company’s Share Analysis (CSA) by Region or By Country
    8. 3.8. Global Lozenges Market Research Report – DROTs Impact Analysis
    4. Global Lozenges Market Research Report, Historic Data 2019 - 2023 and Forecast Analysis Data 2024 - 2031
    1. 4.1. Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
    2. 4.2. Annual Market Trend Assessment – Year-on-Year (YoY) Growth Analysis (%)
    3. 4.3. Incremental Market Value/Volume Opportunity between 2019 - 2023 and 2024 - 2031
    4. 4.4. Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. Global Lozenges Market, By Type, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 5.1 Cough Lozenges
      1. 5.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 5.2 Vitamin Lozenges
      1. 5.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 5.3 Herbal Lozenges
      1. 5.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 5.4 Others
      1. 5.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 5.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 5.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 5.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. Global Lozenges Market, By Application, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 6.1 Pharmaceutical
      1. 6.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 6.2 Food & Beverage
      1. 6.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 6.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 6.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 6.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    7. Global Lozenges Market, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 7.1 Retail Stores
      1. 7.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 7.2 Online
      1. 7.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 7.3 Pharmacies.
      1. 7.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 7.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 7.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 7.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    8. Global Lozenges Market Forecast, By Region, 2019 - 2023 and 2024 - 2031 (Market Value, In USD Mn)
    1. 8.1 North America
      1. 8.1.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.1.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.1.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.1.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    2. 8.2 Europe
      1. 8.2.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.2.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.2.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.2.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    3. 8.3 Asia-Pacific
      1. 8.3.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.3.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.3.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.3.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    4. 8.4 Latin America
      1. 8.4.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.4.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.4.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.4.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    5. 8.5 Middle East & Africa
      1. 8.5.1 Market Performance Review & Future Outlook: Assessing 2019 - 2023 and Predicting 2024 - 2031 Trends (USD Millions)
      2. 8.5.2 Annual Market Trend Assessment – Yearly Growth Observation (Y-O-Y)(%)
      3. 8.5.3 Incremental Market Value/Volume Opportunity between 2019 - 2023 and From 2024 to 2031
      4. 8.5.4 Market Shares Analysis in Years - 2019, 2023, 2024 and 2031
    6. 8.6 Global Lozenges Market - Opportunity Analysis Index, By Type, By Application, By Distribution Channel, and Region, 2024 - 2031
    9. North America Lozenges Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 9.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.1.1 Cough Lozenges
      2. 9.1.2 Vitamin Lozenges
      3. 9.1.3 Herbal Lozenges
      4. 9.1.4 Others
      9.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.2.1 Pharmaceutical
      2. 9.2.2 Food & Beverage
      9.3 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.3.1 Retail Stores
      2. 9.3.2 Online
      3. 9.3.3 Pharmacies.
      9.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 9.4.1 United States
      2. 9.4.2 Canada
      9.5 North America Global Lozenges Market – Opportunity Analysis Index, By Type, By Application, By Distribution Channel, and Country, 2024 - 2031
      9.6 Regional Trends Analysis
      9.7 North America Global Lozenges Market Research Report - Company Profiles
      1. 9.7.1 Company 1 (United States)
      2. 9.7.2 Company 2 (Canada)
      3. 9.7.3 Company 3 (Canada)
    10. Europe Lozenges Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 10.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.1.1 Cough Lozenges
      2. 10.1.2 Vitamin Lozenges
      3. 10.1.3 Herbal Lozenges
      4. 10.1.4 Others
      10.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.2.1 Pharmaceutical
      2. 10.2.2 Food & Beverage
      10.3 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.3.1 Retail Stores
      2. 10.3.2 Online
      3. 10.3.3 Pharmacies.
      10.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 10.4.1 Germany
      2. 10.4.2 United Kingdom
      3. 10.4.3 France
      4. 10.4.4 Spain
      5. 10.4.5 Italy
      6. 10.4.6 Russia
      7. 10.4.7 Netherlands
      8. 10.4.8 Poland
      9. 10.4.9 Rest of Europe
      10.5 Europe Global Lozenges Market – Opportunity Analysis Index, By Type, By Application, By Distribution Channel, and Country, 2024 - 2031
      10.6 Regional Trends Analysis
      10.7 Europe Global Lozenges Market Research Report - Company Profiles
      1. 10.7.1 Company 1 (Germany)
      2. 10.7.2 Company 2 (United Kingdom)
      3. 10.7.3 Company 3 (United Kingdom)
    11. Asia-Pacific Lozenges Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 11.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.1.1 Cough Lozenges
      2. 11.1.2 Vitamin Lozenges
      3. 11.1.3 Herbal Lozenges
      4. 11.1.4 Others
      11.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.2.1 Pharmaceutical
      2. 11.2.2 Food & Beverage
      11.3 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.3.1 Retail Stores
      2. 11.3.2 Online
      3. 11.3.3 Pharmacies.
      11.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 11.4.1 China
      2. 11.4.2 Japan
      3. 11.4.3 India
      4. 11.4.4 South Korea
      5. 11.4.5 Australia & NZ
      6. 11.4.6 ASEAN
      7. 11.4.7 Rest of Asia-Pacific
      11.5 Asia-Pacific Global Lozenges Market – Opportunity Analysis Index, By Type, By Application, By Distribution Channel, and Country, 2024 - 2031
      11.6 Regional Trends Analysis
      11.7 Asia-Pacific Global Lozenges Market Research Report - Company Profiles
      1. 11.7.1 Company 1 (China)
      2. 11.7.2 Company 2 (Japan)
      3. 11.7.3 Company 3 (Japan)
    12. Latin America Lozenges Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 12.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.1.1 Cough Lozenges
      2. 12.1.2 Vitamin Lozenges
      3. 12.1.3 Herbal Lozenges
      4. 12.1.4 Others
      12.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.2.1 Pharmaceutical
      2. 12.2.2 Food & Beverage
      12.3 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.3.1 Retail Stores
      2. 12.3.2 Online
      3. 12.3.3 Pharmacies.
      12.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 12.4.1 Brazil
      2. 12.4.2 Mexico
      3. 12.4.3 Argentina
      4. 12.4.4 Peru
      5. 12.4.5 Colombia
      6. 12.4.6 Rest of Latin America
      12.5 Latin America Global Lozenges Market – Opportunity Analysis Index, By Type, By Application, By Distribution Channel, and Country, 2024 - 2031
      12.6 Regional Trends Analysis
      12.7 Latin America Global Lozenges Market Research Report - Company Profiles
      1. 12.7.1 Company 1 (Brazil)
      2. 12.7.2 Company 2 (Mexico)
      3. 12.7.3 Company 3 (Mexico)
    13. Middle East & Africa Lozenges Market Analysis, 2019 - 2023 and Forecast, 2024 - 2031 (Market Value, In USD Mn)
    1. 13.1 By Type Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.1.1 Cough Lozenges
      2. 13.1.2 Vitamin Lozenges
      3. 13.1.3 Herbal Lozenges
      4. 13.1.4 Others
      13.2 By Application Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.2.1 Pharmaceutical
      2. 13.2.2 Food & Beverage
      13.3 By Distribution Channel Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.3.1 Retail Stores
      2. 13.3.2 Online
      3. 13.3.3 Pharmacies.
      13.4 Country Analysis 2019 - 2023 and Forecast, 2024 - 2031 by Market Assessment (USD Mn), Yearly Growth Rate (%), and Market Presence (%)
      1. 13.4.1 Saudi Arabia
      2. 13.4.2 UAE
      3. 13.4.3 South Africa
      4. 13.4.4 Egypt
      5. 13.4.5 Israel
      6. 13.4.6 Rest of Middle East and Africa
      13.5 Middle East & Africa Global Lozenges Market – Opportunity Analysis Index, By Type, By Application, By Distribution Channel, and Country, 2024 - 2031
      13.6 Regional Trends Analysis
      13.7 Middle East & Africa Global Lozenges Market Research Report - Company Profiles
      1. 13.7.1 Company 1 (Saudi Arabia)
      2. 13.7.2 Company 2 (UAE)
      3. 13.7.3 Company 3 (UAE)
    14. Competition Landscape
    1. 14.1 Strategic Dashboard of Top Market Players
      14.2 Company Profiles (Introduction, Financial Assessments, Portfolio of Offerings, Milestones and Achievements, Strategic Initiative, and SWOT Analysis)
      1. 14.2.1 Reckitt Benckiser Group plc
      2. 14.2.2 Procter & Gamble Co.
      3. 14.2.3 GlaxoSmithKline plc
      4. 14.2.4 Mondelez International Inc.
      5. 14.2.5 Nestlé S.A.
    15. Data Collection Method and Research Approach
    16. Principal Presumptions and Acronyms