Report Code : CVMI130520252 | Published Date : May 13, 2025

The global precision animal nutrition market is projected to grow from USD 14.6 billion in 2026 to USD 48.2 billion by 2031, at a CAGR of 27.1%, driven by AI-formulated diets and nutrigenomic testing.

Market Segmentation

  1. By Technology
    • AI Formulation (40% share):
      • NomNomNow's algorithm processes 57 health parameters
      • Purina's DNA-based canine diets
    • Microbiome Analysis (XX%):
      • AnimalBiome's gut health kits + customized probiotics
    • Wearable Integration (Fastest-growing at 35% CAGR):
      • PetPace collar data directs real-time diet adjustments
  2. By Animal Type
    • Companion Animals (XX% revenue):
      • Dogs (XX%), cats (35%), others (XX%)
    • Livestock (XX%):
      • Precision-fed dairy cows yield 8% more milk
  3. By Delivery Model
    • Subscription (XX%)
    • Veterinary Prescription (30%)
    • Farm Integration (XX%)

2. Key Growth Drivers

1. Scientific Advancements

  • Nutrigenomic Testing:
    • Embark's DNA panel identifies 12 metabolic variants
  • Microbiome Sequencing:
    • 99% accuracy in predicting fiber needs

2. Economic Benefits

  • Dairy Farm ROI:
    • 3.10 return per 3.10 return per 1 spent on precision feeding Pet
  • Healthcare Savings:
    • Reduces chronic disease costs by 45%

3. Regulatory Support

  • AAFCO's 2026 Guidelines:
    • Standards for personalized nutrition claims
  • EU Feed Additive Reforms:
    • Fast-tracks microbiome modulators

3. Competitive Landscape

Company

Breakthrough

Market Impact

NomNomNow

AI Meal Planner

500K+ pets served

AnimalBiome

Gut Health System

92% efficacy

Purina Pro Plan

DNA Diets

$1.8B segment

4. Future Outlook (2026-2031)

  • 2027: First FDA-cleared medical nutrition algorithm
  • 2029: Real-time microbiome adjustment supplements
  • 2031: 40% of premium pet food personalized





Reasons To Buy

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Scope

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  • BASF SE (Germany)
  • DSM-Firmenich (Netherlands/Switzerland)
  • Nestlé Health Science (Switzerland)
  • Herbalife Nutrition Ltd. (U.S.)
  • Nutrigenomix Inc. (Canada)
  • DayTwo (Israel/U.S.)
  • InsideTracker (U.S.)
  • Persona Nutrition (U.S.)
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